The Drum’s branded content business has announced two major appointments as it seeks to consolidate its position as the most creative and effective content branding studio in the industry.
Rebecca Allen, who was previously general manager of Contently joins The Drum Studios as head of branded content, bringing with her a wealth of experience which also includes management positions at Outbrain and Centaur.
To bolster the team, The Drum has also appointed Sonoo Singh as associate editor where she will not only oversee branded content but related live events, films and research projects. Singh was a former deputy editor, Marketing Week and contributing editor at Campaign.
The Drum Studios is one of the pioneer content studios to serve the marketing and tech industries, and over the years has run a host of campaigns for companies that have include Google, The Trade Desk, Sapient and AppNexus.
Recent white papers published by the unit cover the use of artificial intelligence, attributed reporting, next generation marketing technology and virtual reality in advertising. And live events and roundtables have covered a range of topics including the future of television.
Gordon Young, editor-in-chief, said: “I’m am delighted to welcome Sonoo and Rebecca to our team; both are amazing talents.
“We are also very excited about the opportunities branded content presents not only in terms of helping our clients build their businesses, but also providing our readership with additional relevant, exciting and engaging content.”
On joining The Drum Allen said: "As content marketing comes of age, the need has never been greater for marketers to be able to produce high quality content that stands out from the noise and truly engages their audiences.
"The Drum is ideally placed to be able to provide the necessary editorial expertise and understanding of those audiences to help them do just that. I am looking forward to building on the success of The Drum Studios to date, and further developing and scaling the branded content proposition globally. It's an exciting time for The Drum and for the industry, and I'm delighted to be joining the team."