Award Winning Stories with Rethink

Predictions and Technology

Explore the realm of AI in marketing through Heinz's innovative campaign with Rethink. The conversation delves into the rapid execution, challenges faced, and the collaborative dynamics between the creative minds at Rethink and Heinz. Gain insights into the present and future of AI's role in the creative field, emphasizing Heinz's daring approach and the campaign's playful, successful outcome.
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The Drum’s Kendra Barnett and The Independent’s Blair Tapper join experts from Ipsos, MIDiA Research, and GroupM to discuss how brands can succeed in today’s hyper-polarized climate as part of The Drum’s Predictions 2024. What are the opportunities and challenges that marketers face in an era fraught with divisive headlines and high-stakes elections?

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