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Consumer Goods
The Drum Network
Black Friday has peaked. Here’s what you should focus on instead
The Drum Network
How luxury brands can stay relevant to the modern affluent consumer
The Drum Network
How China is embracing web3: marketing to gen Z on the Chinese metaverse
The Drum Network
The cost of loving eating out: how will the recession impact fast food brands?
The Drum Network
How alcohol brands can catch the experience wave
The Drum Network
How can brands get ready for Black Friday 2022?
The Drum Network
Why brands should invest in their Amazon presence
Opinion
Clients blowing hot and cold? What you need to know about the fever economy
Opinion
Lessons from Tesco, Ikea and Magnum in growing brand value amid the cost-of-living crunch
Opinion
Four steps any brand can take to appeal to Gen Z
Opinion
Should brands be capitalizing on the month of Ramadan?
Opinion
Tips for brands navigating the e-commerce landscape in Asia
Opinion
Brands need to show a ‘human face’ as the cost of living skyrockets
Opinion
The Year of Tiger and no hunt for western brands
Opinion
How to create hot ‘video ad porn’ for YouTube
Opinion
Brands must raise their game if they’re going to face up to inflation
Opinion
Molly-Mae comments prove cultural incompetence is biggest threat to influencer marketing
Opinion
Most Brits agree brands have improved on-screen diversity this Christmas
Opinion
Brands must be the remedy for the poisoned dynamic between creator and platform
Opinion
Good ideas are the heart of good advertising – direct response shouldn’t be an excepti...
Opinion
Supply chain crisis a reminder of marketing’s forgotten priority – place
Opinion
How DTC brands can boost CX to capture a greater share of the e-commerce boom
Opinion
Mars Wrigley chief Halloween officer on 2021’s five sweetest trends
Opinion
It’s time to stop experimenting with social commerce and get stuck in
Opinion
At The Lego Agency, we work best in-house, outside the spotlight – here’s why
Opinion
How the home is becoming a new battleground for e-commerce
Opinion
Experiential is now limitless, so how do we choose where to invest and focus?
The Drum Network
Off the shelf: the future of retail and e-commerce
Opinion
Covid-19 vaccine mandates and legal cases: what you need to know
Opinion
Hey retailers, you’re sitting on an online goldmine
Opinion
Live commerce brings consumers closer to in-person shopping experience
Opinion
How brand marketers can tap into emerging foodie tribes
The Drum Network
Marketers must look beyond Google to get found in search
The Drum Network
Phygital: the future of retail
The Drum Network
Are you optimizing digital sustainability?
Opinion
As Amazon shifts its focus, brands need to do the same
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