Modern Marketing Retail Digital Transformation

Off the shelf: the future of retail and e-commerce

By Chris Sutcliffe | Senior reporter

LIVELY WORLDWIDE LLC

|

The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

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August 25, 2021 | 3 min read

In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.

Retail shelving

Over the past 18 months e-commerce has boomed, but the trends that predated the pandemic have continued apace. The high street is changing, and any and all major retailers that don't have an e-commerce strategy will need to have one in the near future.

So where should smart agencies and retailers be placing their chips for the future, and how are retailers replicating the strengths of brick-and-mortar in digital spaces? In this episode three experts from across The Drum Network explore the issue - from Lively, Impression, and Walnut Unlimited - and provide some advice for any brands interested in riding the wave of e-commerce growth.

Modern Marketing Retail Digital Transformation

Content by The Drum Network member:

LIVELY WORLDWIDE LLC

Lively is an award-winning global brand experience agency. We create powerful, emotionally engaging content that delivers reach and loyalty in a connected world. We call this sweet spot Live Marketing.

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Impression

We are Digital Growth Specialists helping ambitious brands push boundaries and drive impact. We define and deliver integrated digital strategies that transform our clients from market players to market leaders, and keep them there.

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Unlimited

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