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Consumer Goods
The Drum Network
Are you optimizing digital sustainability?
Opinion
As Amazon shifts its focus, brands need to do the same
The Drum Network
Understanding smart packaging
Opinion
Why your brand’s primary target must now be your own employees
Opinion
Masks may be the new Brexit, but they don’t have to create the same turmoil for brands
Opinion
What should brands learn from the BTS success story?
Opinion
Letter from gen Z: here’s how we really use social commerce
Opinion
Amazon Prime Day marks return to retail normal: what brands should stop, start & continue
Opinion
Big ideas can wait, look for small ideas that can help lives
Opinion
What does the death of the third-party cookie mean for e-commerce?
Opinion
‘The joy of not yet’: why marketers need to sell anticipation, not just products
The Drum Network
Isobar evolution marks next-gen innovation and design as its future
Opinion
It’s time for Facebook and YouTube to alter their cannabis ad policies
Opinion
Goodbye WFH? Why employers can legally force you back into the office
The Drum Network
Mark Anthony International recruits PrettyGreen to deliver White Claw Hard Seltzer to UK
Opinion
Buckle up: Pricing CPG brands is about to get bumpy
The Drum Network
Voxpop: what is the most transformative digital trend part one
Opinion
Forget the coasts, here’s what marketers need to do to connect with Gen Z in the heartla...
Opinion
To measure success in commerce, think like a seller not a marketer
Open Mic
What happens when our common currency becomes uncommon?
Opinion
The case of closed doors and broken ceilings
Opinion
‘Advertising still not casting women in compelling, real narratives’
The Drum Network
Podcast: ‘My daughter saved my life’ with Gail Porter
The Drum Network
How meta advertising may be our saviour
The Drum Network
Why we should change how we think about personalised advertising
Opinion
Navigating the rise of ‘the newly constrained’ consumer
Opinion
Singapore's budget opens the way for an economy driven by data and creativity
The Drum Network
10 questions with: Carley Faircloth, global VP and MD, Freeman EMEA Agency
The Drum Network
Personalisation vs privacy: which way will the headwinds blow?
The Drum Network
How far are we from delivering truly personalised advertising at scale?
The Drum Network
The future of DTC? Think like a lifestyle brand
The Drum Network
The future of digital advertising is personal
The Drum Network
What does the cookieless future mean for advertisers?
Opinion
How marketers should speak to America’s ‘New Heartland’
The Drum Network
Creating a customer experience for the future
The Drum Network
A shot in the arm for the experience economy or a false dawn?
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