The social platform is reportedly going public in March. The move could be a boon for the company’s advertising business, which has faced stiff competition in recent years. But the path ahead is not without challenges.
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We speak to leaders from Tesco Media & Insight Platform, powered by dunnhumby, to explore five retail media trends for 2024 and how brands & agencies can turn these insights into actions.
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Kicking off a four-part video series, we break down Google’s new ‘Marketing in the messy middle’ research to explore how behavioral science principles can be applied in real-world marketing scenarios.
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The Drum’s Gordon Young and Audrey Kemp explore thunderous waves of tech innovation at CES 2024 to bring readers a new, exclusive video series of in-depth interviews with top marketers to assess whether we stand on the brink of a...
What do a self-driving tractor, stylish hearing aids and a transparent TV have in common? They all share the spotlight in The Drum’s new video filmed on the ground at CES 2024. Join Gordon Young, The Drum’s editor-in...
Consumers are ripe for taking action when it comes to being more sustainable – but how can brands educate and communicate to make better choices? Leaders from Wavemaker, New Scientist and Mail Metro Media shed light on new ‘Shades of...
Judging panels are being announced for The Drum Marketing Awards 2024, which are now open for entry, with top marketers from Adidas, Audi, Hasbro, the NFL and The Walt Disney Company all helping decide winners of our Americas,...