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The Drum’s ‘Marketers in the Maelstrom’ series taps experts to navigate tech turbulence


By Audrey Kemp, LA Reporter

January 17, 2024 | 3 min read

The Drum’s Gordon Young and Audrey Kemp explore thunderous waves of tech innovation at CES 2024 to bring readers a new, exclusive video series of in-depth interviews with top marketers to assess whether we stand on the brink of a new Industrial Revolution.

Wesley ter Haar and Gordon Young

Wesley ter Haar and Gordon Young postulate a new industrial revolution

As generative AI, language learning models (LLMs) and other cutting-edge technologies begin to permeate every industry, the question of whether we stand on the precipice of a new technological epoch lingers.

What better vantage point than CES 2024, where innovation takes center stage, to assess the current and future tech landscape? Armed with curiosity, The Drum’s editor-in-chief, Gordon Young, alongside LA reporter Audrey Kemp, embarked on a journey at the show, engaging with leading marketers to gauge their thoughts about emerging tech trends, their implications for business and their broader impact on the world. Its title? Marketers in the Maelstrom, a five-part series of interviews exploring the future of technology and marketing.

Exclusive insights are provided by Wesley ter Haar, founder of Media.Monks, Mark Douglas, chief executive of Mntn, Tony Gemma, head of global ad creative at Yahoo! and more.

Check out the first video in the series, featuring Young and ter Haar, below:

The full series can be found here.

But the fun doesn’t end there. For more CES coverage, check out The Drum’s roundup of the show’s top 10 gadgets, industry leaders’ top takeaways from the show and their biggest 2024 predictions.

To stay updated on the latest marketing news and analysis, sign up for The Drum’s daily newsletter here.

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