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industry insights

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21st century marketing must place social responsibility ahead of shareholder value

Cutting through the noise around brand media planning

The future of social media marketing

Five key factors for successful programmatic display advertising

How to walk the data and measurement tightrope in a numbers-driven marketing landscape

A Million Ads brings its personalization tech to podcasting

It’s not just about having the right data: how to balance tech and human capital

Bing Bang Bong - the Mechanical Music of facebook Creative Optimisation

App Monetization: taking full advantage of ad mediation

Small agencies should look to international markets in their business development plan

From one marketer to another: how to crack programmatic

How to generate more ad revenue by refined traffic operation

Lack of right culture, the biggest hindrance to digital transformation says IBM iX

Understanding the Chinese consumer

The advantages of setting up a branch versus a subsidiary

Are you there yet with your Amazon strategy?

12 February 2019

Top 3 video advertising predictions to watch in 2019

31 January 2019

Connected TV belongs at the heart of cross-device strategy

30 January 2019

Seven big benefits of international mergers & acquisitions

11 January 2019

Why we need to get a little smarter about influencer marketing

21 December 2018

Is voice really set to be the next big thing in marketing?

20 December 2018

Insights on esports as the next stop for entertainment

20 December 2018

The UK digital ad market in 2018 and beyond: IAB insights

20 December 2018

Stein IAS on pre-modern marketing and the legend of Madison Avenue

18 December 2018

The Black Friday litmus test: what it says about the current state of retail

11 December 2018

More than half of Britons think brands have a responsibility to society: YouGov report

05 December 2018

‘Empty software’ slows the journey to modern marketing maturity

03 December 2018

Combined forces: when attribution falls short, take a unified view

28 November 2018

Back to the future: why offline is the new edge for innovative brands

22 November 2018

Video: why and how it should be leveraged

15 November 2018

Chinese Travellers: Looking Beyond the Cliché

13 November 2018

FB creative Caitlin Ryan loves the ability to create “Easter eggs” within a story for passionate...

02 November 2018

If open platforms are beating tech’s walled gardens, what does this mean for marketing?

24 October 2018

The challenges with advertising safely to kids on YouTube

22 October 2018

Reaching the digital first generation

22 October 2018

Marketing AI: Adapting when every second counts

19 October 2018