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Data collaboration can be safe and easy--if you ask the right questions

19 January 2021

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Outside and inside the CTV channel: how can marketers take advantage of Roku’s reach?

13 October 2020

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Mobile gaming: advertisers, your audience is here

22 September 2020

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Advertisers’ scale Pan: What’s the weight difference between SPO and direct partnership?

22 September 2020

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Esports: Your Brand’s Gateway to the Lucrative Games Market

17 September 2020

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How to elevate your VIP program to drive customer engagement and loyalty

15 September 2020

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How to play the long game in today’s e-learning market

09 September 2020

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7 steps subscription brands can take to reduce churn

08 September 2020

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B2B social media sucks

23 June 2020

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Business principles to live by: What transformative leaders do in hard times

07 May 2020

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The key elements of an influencer marketing strategy

06 May 2020

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How to measure company culture

23 April 2020

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What can we learn about the diversity and inclusion challenges facing our industry?

19 March 2020

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How to be a stronger strategist

11 March 2020

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Creativity back on top: why creative data will dominate this decade.

02 March 2020

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The brand safety challenge in digital advertising

17 February 2020

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The Outsiders – Iris and The Drum

10 February 2020

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Rethink your measurement approach to confront disruption

03 February 2020

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Digital targeting based on TV consumption explained

29 January 2020

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Google killing the cookie is great news for marketers. Here's why

29 January 2020

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Find out why 50% of employees will move on from their current role within the next year

16 January 2020

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AI-powered marketing needs interpretability – and collaboration

10 January 2020

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Why brands must use emotions, not euphemisms, to build trust

08 January 2020

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2020 & beyond: What’s next for video advertising?

12 December 2019

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The purpose of festive B2B marketing

21 November 2019

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Trends with Benefits on YouTube: How brands can tap into key audience trends to stay relevant...

20 November 2019

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What are Digital Experience Platforms (DXPs) and why they will replace CMS to ensure your business...

20 November 2019

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Find out why 51% of employees will move on from their current role in the next year

20 November 2019

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How to add the Christmas spirit to your social media campaigns

19 November 2019

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Recruitment firm Daniel Marks creates new role of head of diversity and inclusion

12 November 2019

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Daniel Marks and MCG&Co launch DMCG Global offices in Amsterdam

12 November 2019

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Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

11 November 2019

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Sparking joy: tidying up programmatic media

11 November 2019

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Daniel Marks launches Alias, the internal talent acquisition function to support clients on-site

04 November 2019

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How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

01 November 2019

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Agile management: moving fast but not breaking things

22 October 2019