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industry insights

Read the latest Industry Insights in partnership with industry experts.

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Are you there yet with your Amazon strategy?

12 February 2019

Top 3 video advertising predictions to watch in 2019

31 January 2019

Connected TV belongs at the heart of cross-device strategy

30 January 2019

Seven big benefits of international mergers & acquisitions

11 January 2019

Why we need to get a little smarter about influencer marketing

21 December 2018

Is voice really set to be the next big thing in marketing?

20 December 2018

Insights on esports as the next stop for entertainment

20 December 2018

The UK digital ad market in 2018 and beyond: IAB insights

20 December 2018

Stein IAS on pre-modern marketing and the legend of Madison Avenue

18 December 2018

The Black Friday litmus test: what it says about the current state of retail

11 December 2018

More than half of Britons think brands have a responsibility to society: YouGov report

05 December 2018

‘Empty software’ slows the journey to modern marketing maturity

03 December 2018

Combined forces: when attribution falls short, take a unified view

28 November 2018

Back to the future: why offline is the new edge for innovative brands

22 November 2018

Video: why and how it should be leveraged

15 November 2018

Chinese Travellers: Looking Beyond the Cliché

13 November 2018

FB creative Caitlin Ryan loves the ability to create “Easter eggs” within a story for passionate...

02 November 2018

If open platforms are beating tech’s walled gardens, what does this mean for marketing?

24 October 2018

The challenges with advertising safely to kids on YouTube

22 October 2018

Reaching the digital first generation

22 October 2018

Marketing AI: Adapting when every second counts

19 October 2018

Brands in Motion survey reveals consumer habits around technology

18 October 2018

Using search data as business intelligence

17 October 2018

Emotions matter: stand against fear and anxiety in your marketing

10 October 2018

Metrics that matter: connect the dots to produce world class marketing strategies

04 October 2018

Personalisation, made relevant.

04 October 2018

AI-powered copywriting for Facebook has arrived

02 October 2018

How the workplace has become an influential driver of brand choice

21 September 2018

Change is constant. Manage it well.

18 September 2018

Dmexco – the five video trends on everyone’s lips

18 September 2018

Mobile performance marketing KPIs guide: WeQ

11 September 2018

Audience validation in the digital age

10 September 2018

Video is changing: Facebook on why there can be no more half measures

04 September 2018

DMEXCO speakers’ opinions on tomorrow’s digital marketing happening today

04 September 2018

How affiliate marketing can weather the digital advertising storm

Four ways that view duration changes digital advertising