Three big brand winners at The Drum Awards for OOH highlight key trends for advertisers to learn from – read on for the award winners’ guide to OOH success.
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Shrewd marketers are increasingly taking advantage of the hype and engagement that envelops the Super Bowl – without shelling out millions for a gametime spot.
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What are the tactical ingredients to create marketing magic in 2024? A new Reuters report says it’s all about the subtle interplay between the art and science of marketing.
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From empowering messages to quirky creatures, these are the most unforgettable Super Bowl commercials ever, according to some of advertising’s most creative minds.
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Last year, ad spend slowdown was attributed, in part, to a slumping tech sector. However, a week of strong quarterly results for the world’s tech titans suggests an ad industry revival in 2024.
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Plus, AI companies will soon need to submit safety test results with the federal government as part of Biden’s recent Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence.
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The chief executive officers of five big tech companies appeared before the Senate Judiciary Committee on Wednesday in heated back-and-forths with lawmakers on how platforms are working to protect children online.
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Kantar research shows that 67% of marketers feel positive about the possibilities of Gen AI – but in 2024, it will innovate from a tool just to drive efficiencies to enable holistic measures of success.
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