Creative Creative Works Ads of the Week

Best Ads of the Week: Tiffany’s celebrates heritage & BA captures passengers at 35,000ft


By Audrey Kemp, LA Reporter

April 3, 2024 | 14 min read

There’s also Cadbury’s miniscule billboards and corpse paint from Elf Cosmetics and Liquid Death.

British Airways ad

British Airways ‘A British Original’ by Uncommon

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Velveeta dyed Julia Fox’s hair the color of its cheese, Tinder joked about hiring an anti-ghosting executive and Andrex smashed taboos about bathroom breaks at work.

Velveeta: Velveeta Gold by Johannes Leonardo

In a deliciously daring new campaign, Kraft Heinz’s Velveeta is unleashing its first-ever hair dye: ‘Velveeta Gold.’ For a limited time, consumers can rock Velveeta’s orange-yellow color on their heads. Starting today, the semi-permanent hair dye is available in a four-ounce jar for $7.50 on – the same price as a loaf of Velveeta cheese.

To celebrate the launch of Velveeta Gold, the brand enlisted the help of Julia Fox, an actor known for her unapologetic self-expression. Fox debuted her Velveeta-tinted hair for the first time courtside at this past Sunday’s basketball game in NYC. The campaign marks a continuation of the brand’s zany ‘La Dolce Velveeta’ campaign, which previously launched Velveeta scented and colored nail polish.

Tinder: VP of Ghost Hunting by Movers+Shakers

Popular dating app Tinder is taking on the chaos of modern dating this April Fools’ Day with a stunt that’s bound to make even the most seasoned of swipers chuckle. The stunt tackles one of the most prevalent dating dilemmas today: ghosting, which is when someone you have been chatting with suddenly disappears into the digital ether without notice.

In a video posted to Tinder’s social channels, a faux-executive passionately calls for applicants who are willing to dive headfirst into the murky depths of the dating world to uncover why people suddenly go MIA. But here’s the twist: the position isn’t real – it’s all a prank aimed at reminding us that communication and closure are key in the world of dating.

Cadbury: Easter’s Biggest Egg by VCCP London Cadbury

cadbury ooh

To celebrate one of the UK’s most-loved Easter treats, Cadbury has created a social-first ad campaign that sees Mini Eggs fully live up to its name in a fun way. What we love about this project is the attention to detail and the celebration of craft in miniature form. For the campaign, the chocolate brand worked alongside model maker Paul Baker, who made the tiny ads as well as little ladders, buckets and pasting brushes to bring the installations to life. One is even illuminated so that it can be shot in the dark of night.

There’s a real unexpectedness to it, too, with the social media videos filmed in situ, zoomed in at first before panning out to reveal their true scale. Aside from the obvious craft, the shots are all about the product, which, at this time of year when people are gifting chocolate, is crucial.

British Airways: A British Original by Uncommon

british airways

If you’ve ever been on a plane and taken a photo of the clouds outside of your window, then you’re not alone. Playing on this shared experience, British Airways has flipped the script and instead turned the camera toward the aircraft, showing people’s inquisitive faces as they fly.

In total, 11 prints have been strategically placed across 324 out-of-home locations throughout cities in the UK, such as Edinburgh, Manchester and London. The latest iteration of the campaign follows on from a brand film released earlier this month that evoked feelings of nostalgia for travel with loved ones.

Coors Light: Cheers to Parenthood by Rethink

coors light

Coors Light is saying cheers to parenthood in a new, highly relatable print campaign bound to resonate with mothers and fathers around the world. The ad does a brilliant job of showcasing mundane moments, such as taking your kid to their soccer match or picking up a birthday cake from the store, perfectly capturing the emotions on the parents’ faces.

The photography is by Ale Burset, who has a knack for capturing everyday scenarios in a very split-second, had-to-be-there type of way, almost like you are getting a little insight into other people’s lives. Through the images, you can feel the emotion of each person and the internal battle of trying to remain calm in any situation that parenthood throws at them. For the brand, positioning itself as a treat after a day of trying to remain chill is clever and speaks to such a large audience with a shared truth. It’s a refreshing departure from typical beer brand promotions that focus on the nightlife aspect of drinking.

Liquid Death x Elf Cosmetics: Corpse Paint

This week, a collaboration emerged that not even the darkest of souls could have imagined: Liquid Death and Elf Beauty’s ‘Corpse Paint.’ Indeed, metalheads aren’t prepared to face the mayhem of this new endeavor, which includes a makeup kit containing the essentials for black metal beauty – black and white face paint – all in a coffin-shaped box for $34.

One thing that sets Liquid Death and Elf Beauty’s Corpse Paint apart from other makeup kits is its dark and twisted commercial. The spot opens in a frilly girl’s room, with posters of Norwegian black metal bands adorning its walls and two young girls flipping through a metal magazine. Suddenly, their idol, Glothar materializes from the pages before them and the three get to painting their faces. As the girls revel in their new looks, a girl’s mother comes in to offer them vegan ghost blood. Suddenly, the mom locks eyes with Glothar in disbelief, revealing him to be her long-lost love. In a heartwarming twist, the power of black metal reunites the unlikely family.

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Tiffany & Co: With Love, Since 1837 by TBWA\Chiat\Day

Esteemed luxury jeweler Tiffany & Co recently unveiled a dazzling tribute to its own heritage with its new brand platform, ‘With Love, Since 1837.’ Conceptualized and developed between Tiffany’s in-house creative team and TBWA\Chiat\Day, the campaign focuses on the legacy and craftsmanship for which Tiffany & Co is renowned, as well as the influential figures who contributed to its creation.

In doing so, the work draws direct inspiration from Gene Moore, a legendary designer, photographer and window dresser known for shooting one of Audrey Hepburn’s most iconic portraits. He played a pivotal role in shaping Tiffany’s brand image. The images were shot by the award-winning photographer and director Dan Tobin Smith.

Andrex: Get Comfortable by FCB London

Andrex - Get Comfortable - First Office Poo from FCB London on Vimeo.

Andrex wants users to become more at ease with their toilet activities in work settings and, in a super frank spot, the toilet tissue brand is urging people to wipe away the prudery and embarrassment around the subject.

It’s the honest approach that makes this ad stand out for us. The opening spot, ‘First Office Poo,’ is unashamedly relatable and is sure to touch a nerve with many people. The familiarity resonates and creates a talkability for the project. Overall, the new platform marks a bold move for the brand, taking it in a new direction, but with a fun nod to the iconic Andrex golden labrador puppy, which is why we love it.

British Airways: Everyday by Uncommon Creative Studio

avios ad

After an advertising hiatus, Avios, which is British Airways Executive Club’s reward currency, has released an epic short that sees 35 people glide through the water on e-foil surfboards.

Titled ‘Everyday,’ the spot from Uncommon Creative Studio has been hailed as a world-first for featuring people undertaking everyday tasks such as grocery shopping, drinking a coffee and ordering an Uber – all while riding electric boards. The collaboration with James Bond’s stunt coordinator, Boris Martinez, adds a unique element to the projects. Martinez, who is well-known for his work on the No Time To Die and Bourne Identity movies, brings an ease to the complex scenes.

Crosta & Mollica: Crust is & Crumb


In some major foodie news, Italian food brand Crosta & Mollica unveiled on April Fools’ Day a supposed rebrand and name refresh to Crust & Crumb, the direct English translation of Crosta & Mollica.

The name change follows the brand’s disappointment with consumers’ continuous tongue-twisting attempts to pronounce its Italian name. Instead, consumers in the UK commonly refer to the brand as ‘the one with the stripy packaging.’ Crosta & Mollica has had no choice but to simplify matters and embrace a new name that rolls off the public’s tongue with ease, alleviating Brits’ common hesitation around unfamiliar pronunciations and puzzled looks across the dining table.

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