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Creative Creative Works OOH

British Airways’ outdoor ads capture passengers’ faces at 35,000ft


By Amy Houston, Senior Reporter

March 28, 2024 | 3 min read

The work from creative studio Uncommon is part of the ongoing ‘A British Original’ series for the airline.

A close up of a BA plane

Uncommon's ad for British Airways / Uncommon

If you’ve ever been on a plane and taken a photo of the clouds outside of your window, then you’re not alone. Playing on this shared experience, British Airways has flipped the script and instead turned the camera toward the aircraft, showing people’s inquisitive faces as they fly.

In total, 11 prints have been strategically placed across 324 out-of-home (OOH) locations throughout cities in the UK, such as Edinburgh, Manchester and London.

“Only truly iconic brands can say less,” said Nils Leonard, co-founder at Uncommon. “The magazine you notice most is the one with the least on the cover; the same is true of posters. We’re proud to share our latest outdoor with our partners – capturing the magic of that window view in a new place, the many different faces that board a BA plane – each and every one a British original.”

The latest iteration of the campaign follows on from a brand film released earlier this month that evoked feelings of nostalgia for travel with loved ones.

“We know our customers all have different and unique reasons for travel, so we really wanted to reflect this through our newest OOH advertising series by capturing the special moments when customers look on to their destination at 35,000ft,” added Calum Laming, British Airways’ chief customer officer.

“We’re incredibly proud to feature many of our colleagues in our TV advert and our new OOH campaign to keep showcasing what makes British Airways so special, which is absolutely our people.”

BA flight
BA flight
Creative Creative Works OOH

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