The Drum Awards for Marketing - Extended Entry Deadline

-d -h -min -sec

Creativity Creative Works Ads of the Week

Best Ads of the Week: Heinz trolls the Super Bowl and PlayStation stunt shocks Londoners


By Amy Houston | Senior Reporter

February 1, 2023 | 6 min read

There’s also a first-person perspective film that captures Alzheimer’s memory glitches and a McDonald’s ad that claims no one is too cool to eat its fast food.

God of War 02

PS5 stunt in the UK / PS5

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.

This week, Heinz released a campaign that highlighted there’s a huge problem with the Super Bowl LVII, God of War’s giant axe crashed down on London street and Spa tricked people into drinking more water.

Heinz: LVII Meanz 57 by Rethink

Heinz is setting the record straight with its Super Bowl campaign. The ketchup brand has had the number 57 on its label for over 100 years and firmly believes that the NFL should just use numerical formats that everyone can get on board with and understand.

Sony: Live From PS5 by Amplify

God of War 01

PS5 ramped up its marketing efforts with a global push that saw an array of activations in various locations. In London, a leviathan axe used in the hit game God of War has smashed down right beside the River Thames, to the shock of locals.

Spa: Placeb’eau by Happiness

Belgian water brand Spa has released a tongue-in-cheek ad campaign in the hopes of selling more bottled H2O.

McDonald’s: Poker Faces by TBWA\Latvia

McDonald’s Latvia has released a trio of films as part of its latest campaign, with each ad focusing on a character who considers themselves above eating nuggets and burgers.

Alzheimer Forschung Initiative: The Glitch by BBDO Group Germany

This ad campaign shows the dynamics between a husband and wife as they work together to get through the confusing and frustrating moments that can come with an Alzheimer’s diagnosis.

Sun and Sand Sports: Commit to Nothing by Mother

DJ Khaled traveled to Dubai on behalf of Sun and Sand Sports to break the connection between athletics and commitment.

Heathrow Airport: The Best Trip Starts Here by St Luke’s


This campaign takes the simplicity of flight path maps and transposes them into a marketing push to illustrate a variety of exciting destinations.

Felix: It’s Great to Be a Cat by Marco Grandia

Veteran crooner Robbie Williams loans his voice to pet care brand Purina as the new voice of Felix.

Uber: Diddy Don’t Do Jingles by Biscuit

Diddy is most definitely not composing a jingle for Uber’s Super Bowl commercial. But he is apparently going to do what he does best: produce a hit song.

Samsung: Jackals and Fireflies by Charlie Kaufman

Samsung has enlisted Academy Award-winning writer and director Charlie Kaufman to create a short film using the Galaxy S22 Phone.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creativity Creative Works Ads of the Week

More from Creativity

View all


Industry insights

View all
Add your own content +