By Amy Houston, Senior Reporter

January 30, 2023 | 3 min read

The footage uses Datamosh, which is the process of manipulating media files to create a distorted effect, to tell an impactful story.

Created for Alzheimer Forschung Initiative (AFI), ‘The Glitch’ shows the dynamics between a husband and his wife as they work together to get through the confusing and frustrating moments that can come with an Alzheimer’s diagnosis. Highlighting the fact that the neurological disorder is a ‘glitch’ in the patient’s brain, the film has a flawed and almost jittery look.

The story is filmed in a ‘first-person’ narrative and was inspired by true scenarios.

Dr. Cristian Leibinnes, managing director, and Christian Leimbach, head of public relations at the AFI, said: “We wanted to create a story that people living in an environment that Alzheimer is present would easily relate to, and those who have no idea how it works would be shocked by the overwhelming feeling.”


Client: Alzheimer Forschung Initiative

Agency: BBDO Group Germany

Managing director: Kristoffer Heilemann

Chief creative officer: Jonathan Deeb and Till Diestel

Executive creative director: Rod Henriques

Creative director: Pedro Americo

Head of art: Hugo Moura

Art directors: Marco Serra and Daniel Tolentino

Copywriters: Marcos Alves and Tobias Hecking

Head of production: Kat Wyeth

Project manager: Lena Grube

Account director: Vera Vanselow

Production: Caviar

Executive producer: Eva Van Riet

Producer: Michiel Knops and Charles Kinoo

Production assistant: Nele Decraecker and Nathan Everaerts

Director: Pedro Giomi

1st assistant director: Thuline De Brauwer

2nd assistant director: Joël Domingos

Director of photography: Willem Jones

1st AC: Jesper Rey

2nd AC: Giel Dhaenens

Camera operator: Astrid Van Canneyt

Gaffer: Kristof Coulier

Electrician: Teo Parma

Art director: Stan Maertens

Set designer: Camille Marlier and Marthe Hespel

Makeup artist: Winke Walschap

Location manager: Tom Geerits

Catering: Koen Merode

Casting: Louis Pons

Cast: Gauthier Danniau, Astrid Van Canneyt, Ilse Uitterlinden, Juls Sobron, Tim Myers, Richard Turner and Marion Tomkins

Post-production/VFX: Frames

Producer: Katia Renson

Editor: Rami D’aguiar

Producer: Jelle Robbeets

VFX artist: Robin De Praetere and Elke D’haese

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