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Ads of the Week: Cadbury champions sign language and Virgin creates giant 4D mouth


By Amy Houston | Senior Reporter

August 31, 2022 | 5 min read

This week, Cadbury Fingers encouraged us all to learn some sign language, Virgin Media created an interactive 4D mouth to promote its streaming service and Subway’s 3D billboard enabled virtual sandwich-making.


The Cadbury Fingers campaign / VCCP

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. To be in with a chance of being featured, submit your work here.

Cadbury Fingers: Sign with Fingers Big and Small by VCCP London

Cadbury Fingers partnered with the National Deaf Children’s Society (NDCS) for the latest chapter in its ‘For Fingers Big and Small’ campaign.

Virgin: Hyped by Audience


For one day only, an enormous mouth appeared at London’s King’s Cross railway station to hype up Virgin’s streaming service.

Subway: Interactive billboard by Above+Beyond

Subway launched an interactive 3D billboard that allowed people to virtually make their own sandwiches on screen.

Larry4Leader by Don’t Panic


Chief mouser to the Cabinet Office issued a ‘meow-festo’ as part of the Larry4Leader political campaign.

Samsung: The Art of Multitasking by Ogilvy New York

Viewers got a satirical history lesson with this Samsung ad about how Leonard da Vinci could have conceived and crafted his Vitruvian Man drawing if he had a smartphone.

The California Milk Processor Board: Get Real by Gallegos United

The California Milk Processor Board (CMPB), the organization behind the infamous ‘Got Milk?’ campaign, returned with a 2022 update.

Gatorade: Love Means Everything by TBWA/Chiat/Day LA

Gatorade teamed up with Beyoncé to celebrate tennis icon Serena Williams, with a spot that made its debut during the MTV Video Music Awards (VMAs).

Starbucks: Every Table Has a Story by Iris

Starbucks positioned itself as a place where all are welcome to work, reset, connect and further their passions with this spot.

McDonald’s: An Ode to Missed Travels by Leo Burnett Indonesia

This witty McDonald’s campaign spotlighted those who have been unable to travel recently, but highlighted how they can still taste burgers from around the world at the fast-food chain.

Squarespace: Make the Fashion Empire by Squarespace

Squarespace embarked on a campaign rollout that followed three individuals, each of whom has created a website on its platform – the first step of building their ‘empires.’

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