Ad of the Day: Subway’s 3D billboard enables virtual sandwich-making
Subway has launched an interactive 3D billboard that allows people to virtually make their own sandwich on screen.
Subway's 3D interactive billboard / Above and Beyond
Bringing their creations to life, Subway ambassadors that were hidden within the crowd then surprised the public by delivering them their Sub of choice.
The campaign ran over the weekend at Westfield Stratford City.
Creative agency: Above+Beyond
Chief creative officer: Dom Goldman
Creative director: Sheridan Lord
Art director: Tim Van Der Mee
Copywriter: Ash Prentice
Business director: Alex Augustyn
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Agency producer: Sophie Freeman
Director/ production co: Dippin Sauce
Out-of-home Specialist: Kinetic
Media agency: MediaCom