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Ad of the Day: Subway’s 3D billboard enables virtual sandwich-making

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By Amy Houston | Reporter

August 25, 2022 | 3 min read

Subway has launched an interactive 3D billboard that allows people to virtually make their own sandwich on screen.

Subway

Subway's 3D interactive billboard / Above and Beyond

Bringing their creations to life, Subway ambassadors that were hidden within the crowd then surprised the public by delivering them their Sub of choice.

The campaign ran over the weekend at Westfield Stratford City.

Credits

Creative agency: Above+Beyond

Chief creative officer: Dom Goldman

Creative director: Sheridan Lord

Art director: Tim Van Der Mee

Copywriter: Ash Prentice

Business director: Alex Augustyn

Agency producer: Sophie Freeman

Director/ production co: Dippin Sauce

Production: DOOH.com

Out-of-home Specialist: Kinetic

Media agency: MediaCom

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