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Ad of the Day: Subway’s 3D billboard enables virtual sandwich-making


By Amy Houston | Senior Reporter

August 25, 2022 | 4 min read

Subway has launched an interactive 3D billboard that allows people to virtually make their own sandwich on screen.


Subway's 3D interactive billboard / Above and Beyond

Bringing their creations to life, Subway ambassadors that were hidden within the crowd then surprised the public by delivering them their Sub of choice.

The campaign ran over the weekend at Westfield Stratford City.


Creative agency: Above+Beyond

Chief creative officer: Dom Goldman

Creative director: Sheridan Lord

Art director: Tim Van Der Mee

Copywriter: Ash Prentice

Business director: Alex Augustyn

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Agency producer: Sophie Freeman

Director/ production co: Dippin Sauce


Out-of-home Specialist: Kinetic

Media agency: MediaCom

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