The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Brand Purpose Creative Works Creativity

Ad of the Day: Subway’s 3D billboard enables virtual sandwich-making


By Amy Houston, Senior Reporter

August 25, 2022 | 4 min read

Subway has launched an interactive 3D billboard that allows people to virtually make their own sandwich on screen.


Subway's 3D interactive billboard / Above and Beyond

Bringing their creations to life, Subway ambassadors that were hidden within the crowd then surprised the public by delivering them their Sub of choice.

The campaign ran over the weekend at Westfield Stratford City.

Powered by AI

Explore frequently asked questions


Creative agency: Above+Beyond

Chief creative officer: Dom Goldman

Creative director: Sheridan Lord

Art director: Tim Van Der Mee

Copywriter: Ash Prentice

Business director: Alex Augustyn

Agency producer: Sophie Freeman

Director/ production co: Dippin Sauce

Suggested newsletters for you

Daily Briefing


Catch up on the most important stories of the day, curated by our editorial team.

Ads of the Week


See the best ads of the last week - all in one place.

The Drum Insider

Once a month

Learn how to pitch to our editors and get published on The Drum.


Out-of-home Specialist: Kinetic

Media agency: MediaCom

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Brand Purpose Creative Works Creativity

More from Brand Purpose

View all


Industry insights

View all
Add your own content +