Ads of the Week: from Adidas to Greenpeace
Every Wednesday, The Drum picks the best global campaigns from our Creative Works. This week, Stanley Tucci returned to the Old Country with San Pellegrino, LadBible took over the biggest billboard in Europe for Sexual Abuse & Sexual Violence Awareness Week and Adidas celebrated bodies in all their different forms.
Adidas' 'Impossible is Nothing' campaign
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Adidas: Impossible is Nothing
Adidas champions inspirational women for its latest ‘Impossible is Nothing’ spot. The latest iteration of the campaign promotes a new women-focused sportswear line and initiatives providing support to athletes and grassroots programs.
The campaign profiles the stories of seven women who have defied the odds to become successful in their field. Featured women include Squid Game actor HoYeon Jung, volleyball player Tifanny Abreu, basketballer Asma Elbadawi, model Ellie Goldstein, runner Fatima Ibrahimi, skateboarder Momiji Nishiya and yoga teacher Jessamyn Stanley.
Vote for the work here.
Six Connections: Chatty AF by Six Connections
Mental health social enterprise Six Connections is taking aim at BrewDog‘s latest ‘Sad AF‘ campaign with a counter initiative cleverly named ‘Chatty AF‘.
The small charity is using the frustration around the craft brewer‘s latest range of beers to promote the sentiment that conversations around mental wellbeing aren‘t just for when you feel down.
With cheeky attention grabbing copy and quick-witted social media posts, the organization aims to accelerate conversation around mental health, in normal places like the pub or at the footy, with everyday products such as tea, biscuits and beer.
Vote for the work here.
Miami Ad School: M.Ad Game Changers by Innocean Berlin
How do you make decades worth of creative culture pocket sized? Simple. By turning 32 of the industry’s greatest ideas into a card game. Introducing: M.Ad Game Changers.
Innocean Berlin collaborates with Miami Ad School to create an educational tool honoring timeless industry ideas that all students can learn from and be inspired by – so they can come with the next game-changing idea themselves.
Vote for the work here.
The Flash Mob by Tribal DDB
The campaign by the national water agency, called ‘The Flash Mob’ and created by Tribal Worldwide, aims to show how the Public Utilities Board (PUB) is combating floodwaters with various measures like drainage network, infrastructure and drain improvement works.
In the campaign’s film, a mob of blue figures that are fluid in movement and constantly up to no good represent the floodwaters. Yellow figures are used to represent the PUB’s flood protection measures and the people behind them.
The PUB hopes the campaign can encourage the public to build community resistance and preparedness. It previously launched a Telegram channel in November 2021 to update the public about weather and flood warnings.
Vote for the work here.
The Invisible Coffee Company by CPB London
Nobody hesitates to spend £3 on a coffee in the King’s Cross area these days. But as we queue up at our favorite coffee place, how many of us really see the many people sleeping rough just moments away? Is it any surprise that so many people experiencing homelessness feel invisible?
It’s this insight that led ad agency CPB London to create The Invisible Coffee Company, which started ‘selling’ flat whites from its funky Tuk Tuk in King’s Cross.
Passers-by pay £5 and in return get a reusable coffee cup filled with steaming, delicious ’invisible’ coffee. Every penny made from sales of Invisible Coffee is being donated to local charity Single Homeless Project, whose most recent report shows that one Londoner is forced into homelessness every 11 minutes.
Vote for the work here.
Spot the Signs by Ogilvy SG
Singapore’s National Crime Prevention Council (NCPC) has created a campaign to raise awareness around scams that have been on the rise in the country.
This comes as scam victims in Singapore lost S$168m to scammers in the top 10 scam categories in the first half of 2021, a sharp spike from S$63.5m in the same period 2020.
Vote for the work here.
The New York Times: Independent Journalism for an Independent Life by Droga5
‘Independent Journalism for an Independent Life,’ is the latest spot by Droga5 for the New York Times – a peek into the lives of the publication’s readers that showcases the breadth of its journalism and “reflects the uniqueness of those who subscribe to it”.
Vote for the work here.
LadBible: She is Someone
Youth and social publisher LadBible has premiered a campaign on Europe’s largest digital billboard to coincide with Sexual Abuse & Sexual Violence Awareness Week (February 7-13).
Conceived and executed by LadBible Group’s in-house design team, ‘She is Someone' is accompanied by the wider tagline ‘Daughter, Sister, Mother, Wife, Girlfriend, Friend’ which has been crossed out.
The activation amplifies the publisher’s previous social posts, which reached over 2.3 million people globally, and supports efforts to raise awareness of sexual violence towards women.
Vote for the work here.
Greenpeace: Plastic Is Back by Ogilvy
Welcome to the Greenpeace Vintage webshop, where you will find an unexpected collection of products that have been lost for a long time. All the products featured in the campaign were found on the beach, some having floated in the ocean for more than 50 years and then washed up again. It reflects the bleak reality of plastic pollution, by showing how long it takes for products to disappear.
Vote for the work here.
San Pellegrino: Stan Pellegrino
Best-selling author (and everyone’s favorite Italian American) Stanley Tucci has teamed up with natural mineral water brand San Pellegrino in a stunning spot that sees him return to the Old Country.
‘Stan Pellegrino’ takes viewers on a scenic trip to the picturesque town of San Pellegrino Terme in Bergamo, with each shot perfectly encapsulating the simple Italian virtues shared by Tucci and the brand.
Vote for the work here.