Client: LADbible
Date: Feb 2022
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Youth and social publisher Ladbible has premiered a campaign on Europe’s largest digital billboard in Manchester, to coincide with Sexual Abuse & Sexual Violence Awareness Week (7 - 13 February).

Conceived and executed by Ladbible Group’s in-house design team, the ‘She is Someone', is accompanied by the wider tagline ‘Daughter, Sister, Mother, Wife, Girlfriend, Friend’ which has been crossed out.

The activation amplifies the publisher’s previous social posts, which reached over 2.3 million people globally, and supports efforts to raise awareness of sexual violence towards women.