Nobody hesitates to spend £3 on a coffee in the King’s Cross area these days. But as we queue up at our favourite coffee place, how many of us really see the many people sleeping rough just moments away? Is it any surprise that so many people experiencing homelessness feel invisible?
It’s this insight that led ad agency CPB London to create The Invisible Coffee Company, who today started ‘selling’ flat whites from their funky Tuk Tuk in King’s Cross.
Passers-by pay £5 and in return get a reusable coffee cup filled with steaming, delicious 'invisible' coffee. Every penny made from sales of Invisible Coffee is being donated to local charity Single Homeless Project, whose most recent report shows that one Londoner is forced into homelessness every 11 minutes.