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Events Agency Models Experiential Marketing

Podcast: is 'Experiential' a dirty word?

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By Chris Sutcliffe, Senior reporter

October 13, 2021 | 2 min read

Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the moment?

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What do we mean when we say 'experiential'?

In this episode of The Drum Network podcast we hear from a trio of experts about their hopes and expectations for the sector over the near future. We discuss:

  • What does a modern experience-focused agency look like?
  • How do the B2B and B2C industries compare for experiences?
  • How can brands ensure they are an integral part of any experience - whether virtual or in-person?

We're joined this time by Lively's CEO and founder Mike White, Freeman's brand experience director Natasha Barnes, and founder of Amplify Jonathan Emmins.

Events Agency Models Experiential Marketing

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LIVELY WORLDWIDE LLC

We create without constraints.

Our work sits at the intersection of creativity and technology.

With one eye on the data and another on the future,...

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Freeman EMEA

Freeman is a global event & experience agency designed for modern times.Freeman EMEA delivers positive impact through moments that matter.

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Amplify

We solve problems.

At the heart of any problem is a person. A real person. What they think, believe, want or need. We help brands to connect with them and...

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