Marketing Agency Models Events

Podcast: is 'Experiential' a dirty word?


By Chris Sutcliffe | Senior reporter

October 13, 2021 | 2 min read

Is ‘experiential’ a dirty word? As we transition back to an age of live events, is the term too narrow and prescriptive to encompass the range of live, virtual and hybrid events? And to what extent can brands exist harmoniously within an environment that is primarily about audiences living in the moment?

concert austin neil

What do we mean when we say 'experiential'?

In this episode of The Drum Network podcast we hear from a trio of experts about their hopes and expectations for the sector over the near future. We discuss:

  • What does a modern experience-focused agency look like?
  • How do the B2B and B2C industries compare for experiences?
  • How can brands ensure they are an integral part of any experience - whether virtual or in-person?

We're joined this time by Lively's CEO and founder Mike White, Freeman's brand experience director Natasha Barnes, and founder of Amplify Jonathan Emmins.

Marketing Agency Models Events

Content created with:


We create without constraints.

Find out more

Freeman EMEA

Freeman is a global event & experience agency designed for modern times.Freeman EMEA delivers positive impact through moments that matter.

Find out more


We solve problems.

Find out more

More from Marketing

View all


Industry insights

View all
Add your own content +