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Social media managers on using humour on social, and the brands that do it best

Whether it’s a headbanging cat or some classic Scottish patter, there are a thousand ways to be silly on social media.

Whether it’s a headbanging cat or some classic Scottish patter, there are a thousand ways to be silly on social media. Social media managers know just how important it is to use humour to rake in engagement, as well as lift spirits in what can often be a challenging territory. But how do they walk the line between poking fun, without compromising intergrity?

We all know that social media can be a minefield – from Twitter debates, to brand slip-ups, anything and everything stressful can play out across a timeline.

Social media managers know firsthand the stresses that working on social can bring, and it’s well known that spending a lot of time on social media can have an adverse effect on mental health.

So how can social media managers make social a more fun place to be? It’s not always doom and gloom. From landmark pop culture moments to memes and gifs, there are a plethora of ways that social media managers can bring a little light to the dark, and remind us just how and why social is essential.

Take a look below to find out some tips and tricks from the social media managers themselves, as well as some top picks of brands and agencies that they think can bring a smile the best:

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