The role of social media manager can be a testing one. From long days staring at screens, to being the first point of contact when something goes awry, the pressure is on, and the phone is rarely off. So how can people in this position make sure they are tending to their own needs offline?
2020 has seen most of us glued to our screens like never before, as our reliance on social media platforms for information and contact took on new resonance in the wake of the coronavirus pandemic.
Numerous studies have shown that there is a strong correlation between heavy social media use, and subsequently poor mental health. And in what has been a troubling year for so many, taking care of our mental health has never been more important.
The average Brit already checks their phone up to 28 times per day – but when you’re a social media manager for a living, the pressure to stay on top of the feed can take over your whole life.
Dealing with everything from screen fatigue, to managing the lines of communication between a brand and its customers, social media managers are at the risk of burning out fast if they don't take care of themselves.
So, in order to find out what tips social media managers would give to their comrades behind the screen, we took to Twitter to ask them these very questions.
Take a look at some of the highlights below:
Remember that the complaints and criticism are not directed at you personally
— Maxim (@Maxim_PR) October 29, 2020
Scale back your personal use of social media to compensate — inkakamu (@inkakamu01) October 29, 2020
Stop working when you're not meant to be
— Christian Harrall-Baker (@ChristianBaker0) October 29, 2020
Turn everything off at a fixed time each night. — ADDS (@Addsorg) October 29, 2020
It's so important to take breaks from the screen - whether that's a five minute coffee break, or a week off where you don't check your work social/notifications. Social media is 'always on' but YOU need some time off.
— We Are Hydrogen (@wearehydrogen) October 29, 2020
Taking breaks is an absolute must. Social media is so unrelenting that it’s important to make space. Your mental health is important for wellbeing and skis creativity — Anne Buckland (@AnneHBuckland) October 29, 2020
Social media doesn't have start and end dates. As soon as one day is finished the next begins. It can be wearing.
When something goes well, shout about it, be proud of it and enjoy it.
— Jeremy Taylor (@JezTaylorUK) October 29, 2020
Having a separate work and personal phone. Balance is key. — Kineta Kelsall (@Kineets) October 29, 2020
Unfollow accounts that don’t bring positivity to your timeline, your day and life.
If notifications stress you out, try turning them off until you have a healthy way to manage them
— Emo Al (@AllisonBrooke93) October 29, 2020
Don't let a client make you feel your strategies are useless...most are usually impatient to see results. It's better you stick to what you know and fail rather than trying to impress, going entirely off rail and still failing badly. Keep your sanity...know when to say NO! — King Ebube (@kingebube23) October 29, 2020
Social media is an endless task so don’t beat yourself up looking at the to do list. Set realistic goals, understand prioritise and take time to learn.
— Digital Fridays (@digital_fridays) October 30, 2020