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Business on the Move Marketing

Business on the move including Sky, Intel and Deezer


By Ellen Ormesher, Senior Reporter

March 5, 2020 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands, and acquisitions.

Deezer new look

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Sky, Intel and Deezer.

This week's acquisition

  • Little Dot Studios, the digital content firm owned by Fleabag producer All3Media, has made its first acquisition in London-based production studio Wing.

Global wins

Intel has appointed WPP's VMLY&R as its global creative agency of record following a six-month internal review.

The Lee Brand has also chosen VMLY&R as their first global lead creative agency of record.

EMEA wins

Sky has signed a multi-year deal with Disney+ to make the service available to purchase throughout the British Isles on the Sky Q platform, before later expanding to Now TV.

Global has secured BT's outdoor inventory for three years, a 500 screen boost to the digital advertising stock on its programmatic sales platform Dax.

Hearst UK has partnered with digital talent agency Sixteenth to better train and deploy influencers across its network, centering on its editorial staff.

The&Partnership has announced its appointment as creative agency of record for the UK’s largest pet care company, Pets at Home.

Deezer, the global music streaming service, has picked the self-proclaimed ‘Lizzo of the PR industry' Talker Tailor Trouble Maker to handle its consumer comms campaigns in the UK.

Social Chain, the global social media agency, has been appointed by Logitech to work on social strategy, content production and community management for Logitech G and Ultimate Ears.

Rail safety body RSSB, the industry’s organisation dedicated to delivering a better, safer railway, has appointed MSQ Partners to handle its marketing activity.

Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.

Krow has been appointed to handle a social media project for Europe’s leading online contact lenses retailer, Vision Direct, following a competitive pitch.

APAC wins

Mindshare appointed as the integrated media agency for Clarins in Malaysia.

Budweiser China, the leading brewing company has appointed 72andSunny Singapore as brand partner for two of its premium beers following a competitive, multi-agency pitch.

Clemenger BBDO Sydney has won the creative account for Unilever Australia’s iconic Blue Ribbon ice cream following a competitive four-way pitch.

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has been awarded integrated media duties for cosmetic brand Faces Canada in India.

Initiative, the culturally-driven media agency within IPG Mediabrands, has today announced their appointment as agency of record to Pernod Ricard Winemakers Pty Ltd, following a competitive pitch.

Americas wins

Reform Alliance—a groundbreaking organization that aims to transform the American justice system—announced today that it has enlisted Droga5 as its creative agency of record.

Mount Sinai Health System announced today that it has awarded its creative agency of record duties to SS+K, and media agency of record duties to Mediassociates.

YMCA of the USA has named VMLY&R as its advertising and digital transformation agency of record.

Reform Alliance — an organization that aims to transform the American justice system — announced today that it has enlisted Droga5 as its creative agency of record.


Taboola has announced the launch of a new global partner programme called ‘Taboola Pro’, which is designed to empower brands, advertising professionals and agencies with the knowledge needed to increase customer acquisition, platform adoption, and campaign success.

Award-winning documentary and podcast makers, Sean Glynn and Max O’Brien, have launched a premium audio content company, Novel.

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