Little Dot Studios acquires Wing to ramp up sports production

A still from Little Dot Studios project 'The Evolution of Stunts', for Honda

Little Dot Studios, the digital content firm owned by Fleabag producer All3Media, has made its first acquisition in London-based production studio Wing.

Wing, launched in 2007 by husband and wife team Will and Tessa Ingham, helps studios and brands create digital content, particularly in sports. It shot the Olympic Torch Relay in Rio and has since developed Jaguar’s #ShowYourEdge campaign during Wimbledon where Andy Murray opened up on his struggles with injury.

Meanwhile, Little Dot was founded in 2013 and runs a series of its own YouTube channels including Daily Mix, Tonic, Crumbs and Dead Parrot.

The company has announced that it is setting up for “growth”, with further acquisitions yet to be announced. To date, it has secured clients such as Formula E, England and Wales Cricket Board, The FA, Eurosport, Red Bull and the ICC.

With offices in London, Los Angeles and Munich, Little Dot said the deal provides it with enhanced sports production and creative capabilities to meet this growing global demand. Wing’s stable of clients includes the International Olympics Committee, The America’s Cup, Formula 1, Coca-Cola, Hugo Boss, McLaren, Vodafone and Land Rover.

Andy Taylor, co-founder and chief executive of Little Dot Studios said: “Sports is a key strategic focus for Little Dot Studios, which we see providing a market for significant growth. Tessa and Will are multi-award-winning producers, with very strong industry credentials and a high reputation for delivering quality content for sports bodies and brands. Acquiring Wing will enable us to accelerate our future growth with existing clients across the two companies as well as bringing in new partners. Wing’s creative excellence combined with Little Dot Studios’ understanding of data and platform algorithms will provide a truly unique service offering to the sport industry.”

Tessa and Will Ingham added: “From the inception of Wing our whole ethos has always been twofold – great partnerships and creating disruptive content. This new era enhances both. Little Dot Studios are a next-generation producer and broadcaster and winner of the first-ever Bafta for a YouTube specific commission.

“For us that says it all – about their vision, creativity, disruptive thinking and ambition. Teaming up with such a fast-growing and progressive studio makes our dual offering very exciting and really powerful in the world of insanely quick-moving digital content.“

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