Digital
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16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Business on the Move including Aunt Bessie's, Lloyd's, Warner Bros and Deliveroo

Business on the Move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Aunt Bessie's, Lloyd's, Warner Bros and Deliveroo.

This week's acquisitions

EMEA wins

Grey London has been awarded the Aunt Bessie’saccount following the brand’s acquisition by frozen food giant Birds Eye. The brand will return to British TV screens in autumn 2020.

Emirates has agreed to a five-year sponsorship package with French League one team Olympique Lyonnais.

Great Statehas won the climate change brief for EIC Climate KIC.

The PHA Group has been appointed by tech platform, MyTenNights, to help drive awareness by managing its communication strategy.

Heist has appointed Quiet Storm to create a multi-channel campaign as part of a wide-ranging brand development brief.

Yonder Media has been appointed by FreeAgent to handle its media planning and buying.

Journey Furtherhas been appointed by Vita Cocoto manage its UK PR.

GSKhas appointed Jungle Creations to create a series of social-first campaigns that showcase its oral care products in the first strategic partnership of its kind for the consumer healthcare company.

Westland Horticulture has appointedQuiet Storm as its lead strategic and creative agency.

Vanarama has appointed Agenda21to its agency roster to support its paid digital media strategy.

APAC wins

BBDO Guerrero has won the bid to develop the multi-media marketing communications for the Philippine participation in the Expo 2020 Dubai this October.

The Korean body care brand, Happy Bath, has named BBDO Korea as its lead agency for the Korean market.

Wunderman ThompsonSouth Asia has been appointed to handle the creative mandate for Panasonic India.

Warner Bros Pictures Grouphas appointedPHDto manage its integrated media duties in Malaysia following a competitive market review.

Alt/Shift has been appointed the PR agency of record for food delivery giant, Deliveroo Australia.

NTUC FairPrice Co-operative has re-appointedHavas Media Singaporeas its media agency.

HDFC Ergo General Insurance has awarded its media buying mandate for health insurance to Dentsu X.

Americas wins

Pharmavite has appointed Publicis New York as its agency of record for its vitamins brand, Nature Made.

Ste. Michelle Wine Estates has appointed Team One as its lead agency, following a review.

Cacique been has named Gallegos United as its agency of record for advertising.

Scott Credit Union has appointed Cactus as its agency of record.

Reviews

Lloyd's of London is looking to appoint a lead creative agency, dealing a blow to its incumbent agency, Rufus Leonard. The review is being run through Creativebrief.

Launches

Kin + Carta has restructured, resulting in the consolidation of several of its agencies. AmazeRealise will rebrand to Kin + Carta Connect to form one of the group's three pillars.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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