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Business on the Move Marketing

Business on the Move including Aunt Bessie's, Lloyd's, Warner Bros and Deliveroo

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By Imogen Watson, Senior reporter

February 13, 2020 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Business on the Move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes moves from Aunt Bessie's, Lloyd's, Warner Bros and Deliveroo.

This week's acquisitions

EMEA wins

Grey London has been awarded the Aunt Bessie’s account following the brand’s acquisition by frozen food giant Birds Eye. The brand will return to British TV screens in autumn 2020.

Emirates has agreed to a five-year sponsorship package with French League one team Olympique Lyonnais.

Great State has won the climate change brief for EIC Climate KIC.

The PHA Group has been appointed by tech platform, MyTenNights, to help drive awareness by managing its communication strategy.

Heist has appointed Quiet Storm to create a multi-channel campaign as part of a wide-ranging brand development brief.

Yonder Media has been appointed by FreeAgent to handle its media planning and buying.

Journey Further has been appointed by Vita Coco to manage its UK PR.

GSK has appointed Jungle Creations to create a series of social-first campaigns that showcase its oral care products in the first strategic partnership of its kind for the consumer healthcare company.

Westland Horticulture has appointed Quiet Storm as its lead strategic and creative agency.

Vanarama has appointed Agenda21 to its agency roster to support its paid digital media strategy.

APAC wins

BBDO Guerrero has won the bid to develop the multi-media marketing communications for the Philippine participation in the Expo 2020 Dubai this October.

The Korean body care brand, Happy Bath, has named BBDO Korea as its lead agency for the Korean market.

Wunderman Thompson South Asia has been appointed to handle the creative mandate for Panasonic India.

Warner Bros Pictures Group has appointed PHD to manage its integrated media duties in Malaysia following a competitive market review.

Alt/Shift has been appointed the PR agency of record for food delivery giant, Deliveroo Australia.

NTUC FairPrice Co-operative has re-appointed Havas Media Singapore as its media agency.

HDFC Ergo General Insurance has awarded its media buying mandate for health insurance to Dentsu X.

Americas wins

Pharmavite has appointed Publicis New York as its agency of record for its vitamins brand, Nature Made.

Ste. Michelle Wine Estates has appointed Team One as its lead agency, following a review.

Cacique been has named Gallegos United as its agency of record for advertising.

Scott Credit Union has appointed Cactus as its agency of record.

Reviews

Lloyd's of London is looking to appoint a lead creative agency, dealing a blow to its incumbent agency, Rufus Leonard. The review is being run through Creativebrief.

Launches

Kin + Carta has restructured, resulting in the consolidation of several of its agencies. AmazeRealise will rebrand to Kin + Carta Connect to form one of the group's three pillars.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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