Modern Marketing

Emirates agrees five-year Olympique Lyonnais sponsorship deal

By John Glenday | Reporter



sport sponsorship article

February 7, 2020 | 3 min read

Emirates has strengthened its relationship with the world of sport after agreeing to a five-year sponsorship package with French League one team Olympique Lyonnais.

Edging out incumbent Hyundai, Emirates will serve as the main sponsor for the club until June 2025 which will see the airlines ‘Fly Better’ logo will be emblazoned across the squad’s shirts and training kits.

Jean-Michel Aulas, President of Olympique Lyonnais stated: “Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship. This long-term partnership is an excellent opportunity for both our brands.”


Emirates agree five-year Olympique Lyonnais sponsorship

HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates’ group chairman and chief executive, added: “With Olympique Lyonnais, we’ve found a partner that mirrors our ‘Fly Better’ brand promise of striving to achieve the highest levels of success, and there is already a connection between Lyon and Dubai with Emirates’ daily flights between both cities.

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“This partnership is more than just a commercial deal, but also reinforces Emirates’ investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades.”

During the agreement Emirates will also enjoy marketing rights to physical assets such as the Groupama Stadium, ensuring further brand exposure among fans.

The Lyon deal follows an agreement by Emirates to extend its Arsenal sponsorship until 2024.

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Emirates is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai's Investment Corporation of Dubai.  

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