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Warner Bros.

Latest marketing and advertising news for Warner Bros., including insights and opinions.

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DC Super Heroes spotlight the heroic qualities that lie within real young girls

Merchandising TV history: a peek inside Warner Bros' pop-up Friends experience

Friends pop-up experience to open in New York City

‘Born in the California sun’: how Pentagram rebranded the 61-year-old Warner Records

How Warner Bros used the Lego Movie marketing playbook to launch Detective Pikachu

Pottermore’s brand future unclear as content migrates to Warner Bros platform

How Lego gets the world's largest entertainment brands to play nice together

ITV reshoots entire ad break with Lego in madcap movie marketing stunt

The Drum Marketing Awards

The Drum Marketing Awards launch for 2019: five campaigns you shouldn't have missed

Sean Bean stars in Hitman 2 game trailer for WB Entertainment

The power of sharing joy with the world: the Singapore story behind Crazy Rich Asians

'Sincapore': STB and Warner Bros explain misspelling errors at Crazy Rich Asians' Hollywood...

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

Content Marketing

Roll of honour: how to win at The Drum Content Awards 2018

DC Comics sets up shop at SXSW with superhero pop-up

TV Ad Spend Weekly

TV Ad Spend Weekly: Google Home takes it to the Max in Olympics closing week

TV Ad Spend Weekly: CoverGirl rocks the gym, the boardroom and everywhere

TV Ad Spend Weekly

TV Ad Spend Weekly: The Valentine's Day push begins with Kay

Neymar Jr. plays Batman as other Paris Saint-Germain players join him in latest Warner Bros....

TV Ad Spend Weekly

TV Ad Spend Weekly: Warner Bros. goes big on The Walking Dead

Ad of the Day: Behind the scenes at Gillette's chaotic Justice League razor R&D centre

Entertainment marketing: movies, TV, music and gaming

How marketing brought Blade Runner 2049 out of retirement after 35 years

Nowhere to Run teaser plunges viewers into Blade Runner world in anticipation for new release

Warner Bros hires Google’s Andrew Hotz to fill digital marketing role

Walmart pairs up with The Flash in back-to-school ad

What's the story

Richard Franceschini, Warner Bros. SVP, on the impact of brand integration

What's the story

Richard Franceschini of Warner Bros. on great storytelling

Amazon India signs a new deal with Warner Bros to stream high-quality films and first-rate...

Wondering where Wonder Woman's marketing is? Outlining a nuanced campaign from Warner Bros

Entertainment marketing: movies, TV, music and gaming

Making a 'day' of movie marketing efforts

Entertainment marketing: movies, TV, music and gaming

The many cinematic takes on King Arthur

Entertainment marketing: movies, TV, music and gaming

Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

Warner Bros haunted by 'true story' marketing of The Conjuring as $900m copyright lawsuit gives...

Virtual Reality (VR)

IMAX and Warner Bros suit up for three movie VR deal centred around the Justice League

Virtual Reality (VR)

Warner Bros. taps VR firm Vive to push Steven Spielberg movie Ready Player One

Legendary Entertainment

Kong: Skull Island showcases 10 alternative movie posters crowdsourced by PosterSpy in New...