Read our new manifesto

Skip to content

Warner Bros.

Latest marketing and advertising news for Warner Bros., including insights and opinions.

Never miss a beat, sign up to your newsletter

DC Super Heroes spotlight the heroic qualities that lie within real young girls

09 September 2019

Merchandising TV history: a peek inside Warner Bros' pop-up Friends experience

05 September 2019

Friends pop-up experience to open in New York City

29 July 2019

‘Born in the California sun’: how Pentagram rebranded the 61-year-old Warner Records

30 May 2019

How Warner Bros used the Lego Movie marketing playbook to launch Detective Pikachu

14 May 2019

Pottermore’s brand future unclear as content migrates to Warner Bros platform

12 May 2019

How Lego gets the world's largest entertainment brands to play nice together

06 February 2019

ITV reshoots entire ad break with Lego in madcap movie marketing stunt

03 February 2019

The Drum Marketing Awards

The Drum Marketing Awards launch for 2019: five campaigns you shouldn't have missed

12 December 2018

Sean Bean stars in Hitman 2 game trailer for WB Entertainment

02 November 2018

The power of sharing joy with the world: the Singapore story behind Crazy Rich Asians

07 September 2018

'Sincapore': STB and Warner Bros explain misspelling errors at Crazy Rich Asians' Hollywood...

13 August 2018

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

25 July 2018

Content Marketing

Roll of honour: how to win at The Drum Content Awards 2018

24 July 2018

DC Comics sets up shop at SXSW with superhero pop-up

10 March 2018

TV Ad Spend Weekly

TV Ad Spend Weekly: Google Home takes it to the Max in Olympics closing week

01 March 2018

TV Ad Spend Weekly: CoverGirl rocks the gym, the boardroom and everywhere

07 February 2018

TV Ad Spend Weekly

TV Ad Spend Weekly: The Valentine's Day push begins with Kay

31 January 2018

Neymar Jr. plays Batman as other Paris Saint-Germain players join him in latest Warner Bros....

11 November 2017

TV Ad Spend Weekly

TV Ad Spend Weekly: Warner Bros. goes big on The Walking Dead

26 October 2017

Ad of the Day: Behind the scenes at Gillette's chaotic Justice League razor R&D centre

12 October 2017

Entertainment marketing: movies, TV, music and gaming

How marketing brought Blade Runner 2049 out of retirement after 35 years

09 October 2017

Nowhere to Run teaser plunges viewers into Blade Runner world in anticipation for new release

19 September 2017

Warner Bros hires Google’s Andrew Hotz to fill digital marketing role

22 August 2017

Walmart pairs up with The Flash in back-to-school ad

08 August 2017

What's the story

Richard Franceschini, Warner Bros. SVP, on the impact of brand integration

24 July 2017

What's the story

Richard Franceschini of Warner Bros. on great storytelling

19 July 2017

Amazon India signs a new deal with Warner Bros to stream high-quality films and first-rate...

09 June 2017

Wondering where Wonder Woman's marketing is? Outlining a nuanced campaign from Warner Bros

01 June 2017

Entertainment marketing: movies, TV, music and gaming

Making a 'day' of movie marketing efforts

30 May 2017

Entertainment marketing: movies, TV, music and gaming

The many cinematic takes on King Arthur

12 May 2017

Entertainment marketing: movies, TV, music and gaming

Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

11 April 2017

Warner Bros haunted by 'true story' marketing of The Conjuring as $900m copyright lawsuit gives...

07 April 2017

Virtual Reality (VR)

IMAX and Warner Bros suit up for three movie VR deal centred around the Justice League

29 March 2017

Virtual Reality (VR)

Warner Bros. taps VR firm Vive to push Steven Spielberg movie Ready Player One

27 March 2017

Legendary Entertainment

Kong: Skull Island showcases 10 alternative movie posters crowdsourced by PosterSpy in New...

13 March 2017