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Business on the Move Marketing

Business on the move including Channel 4, TikTok, Dove and Jack Wills


By Imogen Watson, Senior reporter

August 8, 2019 | 6 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes Channel 4, PHD, TikTok, Dove Men + Care, Lexus and Jack Wills.

This week's acquisition

Global wins

TikTok has appointed PHD as its global agency of record for all markets outside of China.

EMEA wins

Confronting the issue of toxic masculinity, Dove Men + Care, Unilever's male grooming brand has appointed BBD Perfect Storm to ensure the brand promotes inclusivity.

The Danish consumer electronics brand, Jabra, has appointed Wild Things to help it use experiences to enhance its traditional marketing activity.

Leeds Beckett University has tasked Aberfield Communications with delivering a strategic campaign for the institution’s internationally renowned Carnegie School of Sport.

ADmantX has partnered with The Ozone Project following a competitive pitch. The data provider will utilise its advanced contextual classification capabilities to help the publisher-owned advertising and audience platform understand the context of its publishers’ content at page-level.

MZ Wallace has appointed Croud as its digital marketing agency in order to help drive global growth across key markets.

Mostly Media has been appointed as the media planning and buying agency for John Adams Leisure.

Toshiba TV Europe has appointed PR, social and influencer agency Fever to launch its new range of TVs and to manage the brand’s social channels in the UK.

Climb Online has been appointed by social video app TikTok to review and develop a European SEM strategy, with an important focus on UK growth.

Lexus will sponsor Channel 4's live coverage of the rugby union summer internationals. The deal was negotiated by 4Sales and The&Partnership.

APAC wins

Online home loan brand Athena has appointed data science-led marketing agency Jaywing to deliver a full-service digital acquisition strategy across the Australian market.

The Sustainable Energy Association of Singapore has appointed Precious Communications as its PR partner for Asia Clean Energy Summit.

Americas wins

The NFL has drafted Omnicom Media Group’s OMD to its media agency roster without a review.

MZ Wallace has appointed Croudas as its digital marketing agency, in order to help drive global growth across key markets.

Isobar is charged with imagining and creating the future of Cisco’s new digital experiences offering.

Live entertainment and experience company Superfly has acquired sensory experience company Listen.


Will Thacker and Andrew Barnard – the former executive creative director and managing director of indie shop And Rising have launched 20something - a creative and production agency.

B2B marketing agency Earnest has launched a podcast series and weekly Alexa Flash Briefing to promote Vodafone Business’s new 5G offering.

Optimise Media has expanded into Southeast Asia, opening two new international offices in Vietnam and the Philippines.

The media network m/SIX is opening an APAC office in Sydney.

Media agency, Social Chain, has launched Social Chain Data - a new division that takes a holistic and data-driven view of research.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to

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