B2B marketing agency Earnest has launched a podcast series and weekly Alexa Flash Briefing to promote Vodafone Business’s new 5G offering.
The Business Beyond Limits Podcast is a three-part series hosted by The Gadget Show's presenter Jason Bradbury and tackles some of the biggest questions in tech today - predicting what a 5G-enabled future could look like for business. The podcasts are available on platforms like iTunes and Spotify.
The episodes will explore various topics, such as dangerous jobs, autonomous vehicles and trustworthy robots. They will feature real-life stories from those relying on the internet to run their business. Examples of these industries include fire-fighting drones, rubbish-collecting robots and cars that can see around corners.
The weekly Flash Briefing can be enabled by Amazon Echo Alexa users, so that they can receive the latest news and developments in 5G from their device, just by asking it to “play my Vodafone 5G flash briefing”.
The podcast and Flash Briefing reveal the the type of content that reaches business audiences today. At present, 21.9% of global internet users use a smart speaker monthly, whereas 52% of households listen to a smart speaker daily.
Tracey Tallis, Head of Propositions at Vodafone Business, said: “Vodafone’s 5G network is now live in seven cities across the UK with more to follow soon. Businesses need to know it’s more than just another G – it opens up a whole host of new opportunities for them to transform the way they operate. We developed this new content series with Earnest to showcase what’s possible – in a way that’s engaging, interesting and, most importantly, useful.”
Paul Hewerdine, Earnest's head of strategy & planning said: “Vodafone wanted to cut through the hype and make 5G relevant and meaningful to business people. We felt that telling real-life stories and gathering the perspectives of businesses at the cutting-edge was a compelling way to do this. Podcasts and Alexa Flash Briefings provide a captivating and novel way to reach and engage our audience with content that’s genuinely interesting, informative and immersive. Once again, it’s proof B2B doesn’t need to be boring.”