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Earnest launch podcast series to promote Vodafone Business 5G

By Olivia Atkins | Branded Content Writer

July 31, 2019 | 3 min read

B2B marketing agency Earnest has launched a podcast series and weekly Alexa Flash Briefing to promote Vodafone Business’s new 5G offering.

The Business Beyond Limits Podcast is a three-part series hosted by The Gadget Show's presenter Jason Bradbury and tackles some of the biggest questions in tech today - predicting what a 5G-enabled future could look like for business. The podcasts are available on platforms like iTunes and Spotify.

The episodes will explore various topics, such as dangerous jobs, autonomous vehicles and trustworthy robots. They will feature real-life stories from those relying on the internet to run their business. Examples of these industries include fire-fighting drones, rubbish-collecting robots and cars that can see around corners.

The weekly Flash Briefing can be enabled by Amazon Echo Alexa users, so that they can receive the latest news and developments in 5G from their device, just by asking it to “play my Vodafone 5G flash briefing”.

The podcast and Flash Briefing reveal the the type of content that reaches business audiences today. At present, 21.9% of global internet users use a smart speaker monthly, whereas 52% of households listen to a smart speaker daily.

Tracey Tallis, Head of Propositions at Vodafone Business, said: “Vodafone’s 5G network is now live in seven cities across the UK with more to follow soon. Businesses need to know it’s more than just another G – it opens up a whole host of new opportunities for them to transform the way they operate. We developed this new content series with Earnest to showcase what’s possible – in a way that’s engaging, interesting and, most importantly, useful.”

Paul Hewerdine, Earnest's head of strategy & planning said: “Vodafone wanted to cut through the hype and make 5G relevant and meaningful to business people. We felt that telling real-life stories and gathering the perspectives of businesses at the cutting-edge was a compelling way to do this. Podcasts and Alexa Flash Briefings provide a captivating and novel way to reach and engage our audience with content that’s genuinely interesting, informative and immersive. Once again, it’s proof B2B doesn’t need to be boring.”

Click here to listen to the Business Beyond Limits podcast or here to enable the Alexa Flash Briefing.

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Earnest is the award-winning B2B marketing agency that’s chasing out the humdrum in London and New York.

Why is B2B treated like the poor cousin to B2C? Business people are still people, after all – they just happen to be at work.

Since we opened for business in 2009, we’ve built brands, shaped strategies, produced content programmes, created experiences and developed campaigns that not only deliver results, but engage and delight their audiences too.

Our story

B2B marketing is tough. There are hard-to-reach audiences. Difficult-to-please internal stakeholders. And very often complex, intangible products.

That’s why B2B deserves just as much attention, passion and intellectual energy as B2C. And it’s why Earnest is on a mission to raise standards in B2B, creatively and strategically. Chasing out the humdrum, and ushering in the unexpected.

We positively relish the unique challenges that B2B marketing presents. Since we started the agency in 2009, we’ve earned a reputation for devising solutions that go beyond the obvious, often delivering far more than the client’s original objectives.

The agency offers an unusually broad mix of disciplines – including branding, campaigns, strategic planning, content, and experiential – and we’ve won awards for them all. That’s testament to the fact that we approach every challenge, of every size and every shape, in the same way – with high standards and open minds.

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