Netflix launches low-cost mobile only subscription to boost subscribers in India

Netflix targets Indian subscribers with low-cost mobile only plan

Netflix will launch a low-cost subscription deal in India to enable customers to stream content on mobile devices.

The mobile-only plan, which will roll out in the next three months, aims to attract new customers to the service and follows a similar trial by the streaming giant across Asia.

It comes as Netflix seeks to accelerate its growth in the booming India market after suffering a loss of 130,000 subscribers in the US.

Announcing the move, Netflix said, “After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans. We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU is low (below $5).”

Netflix is one of a number of companies hoping to grow in India in a bid to bolster global subscriber numbers. Spotify, which launched in India earlier this year, provided users with free access, while Amazon offers a bundled deal including Prime Video with Prime memberships in India.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.