Spotify has launched an online film celebrating India’s diverse music culture as the music streaming giant launches in India.
The film, which was created by Leo Burnett India, aims to announce the much-anticipated launch of the global streaming service, while celebrating the different styles and sounds of Indian music.
Spotify launched the local service last week, which will feature both Indian and international music with multi-language recommendations to accommodate local languages like Hindi, Punjabi, Tamil, and Telugu.
Spotify India will also feature playlists curated by Bollywood, Tollywood, Kollywood, and Punjabi actors.
Rajdeepak Das, managing director India & chief creative officer South Asia, Leo Burnett, said “Spotify is a pioneer in the music streaming space and it is going to revolutionise this experience in India. The auto recommendation is world’s best bar none. The brand always stood for artists and musicians around the world and that shows the brands commitment for music and creators.”