Business on the move including Centrica, BT, Homebase, Eurostar, and more

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Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Centrica, BT, Homebase, The Gap, Eurostar, and more.

This week's acquisition

EMEA wins

British Gas owner Centrica has appointed a WPP cross-agency team to handle a new "integrated marketing operating model". The set-up will see The&Partnership take on creative, Wunderman Thompson handle CRM and MediaCom manage media buying and strategy.

BT has appointed Publicis Groupeto create its brand relaunch campaign, a blow to AMVBBDO which has worked with the telco for over 20 years.

Eurostarhas handed its global media planning and buying account to Wavemaker after a competitive pitch.

Homebasehas appointed Atomic London as its lead creative agency.

Checkatrade, the online directory of trusted tradespeople, has appointed Creature to its advertising account after a competitive pitch against Who Wot Why and Brothers and Sisters.

BMB has won a place on the Pernod Ricard roster after Beefeater, the London Dry Gin brand, selected the agency to handle its global advertising.

APAC wins

Estée Lauder Companies has appointed OMD Hong Kong to manage its media brief for its portfolio of prestige skincare, makeup, and fragrance brands.

Hardcastle Restaurants, the master franchisees for McDonald’s, has chosen DDB Mudra Group in India as its brand and communications partner for McDonalds South and West.

Happy Marketer has bagged the digital duties for two finTech clients, gCash, a mobile wallet company andING.

Ogilvy Australia has been appointed as the creative master agency for the Transport for NSW Road Safety portfolio.

Global streaming platform ZEE5 has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets.

AnalogFolkhas been named the digital agency of record for the tech startup, Serai.

Americas wins

Jaipur Living has named Haberman as its marketing agency partner.

Gap has appointed Johannes Leonardo to lead its creative marketing efforts.


LVMH is reviewing its media arrangements in the EMEA region.


WPP has merged digital media consultancy Switched On with digital design and creative agency AKQA in Australia.

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