Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from Centrica, BT, Homebase, The Gap, Eurostar, and more.
British Gas owner Centrica has appointed a WPP cross-agency team to handle a new "integrated marketing operating model". The set-up will see The&Partnership take on creative, Wunderman Thompson handle CRM and MediaCom manage media buying and strategy.
Checkatrade, the online directory of trusted tradespeople, has appointed Creature to its advertising account after a competitive pitch against Who Wot Why and Brothers and Sisters.
Estée Lauder Companies has appointed OMD Hong Kong to manage its media brief for its portfolio of prestige skincare, makeup, and fragrance brands.
Hardcastle Restaurants, the master franchisees for McDonald’s, has chosen DDB Mudra Group in India as its brand and communications partner for McDonalds South and West.
Happy Marketer has bagged the digital duties for two finTech clients, gCash, a mobile wallet company andING.
Ogilvy Australia has been appointed as the creative master agency for the Transport for NSW Road Safety portfolio.
Global streaming platform ZEE5 has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets.
AnalogFolkhas been named the digital agency of record for the tech startup, Serai.
Jaipur Living has named Haberman as its marketing agency partner.
LVMH is reviewing its media arrangements in the EMEA region.
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