WPP has acquired a majority stake in Italian technology-driven creative agency AQuest.
AQuest's expertise includes UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg. Based in Milan and Verona, it employs more than 70 people.
WPP said the deal was in line with its strategy "to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology".
The announcement follows WPP's confirmation this week that it is to sell its stake in Chime Communications as part of an effort to pay down its debt. It has also entered "exclusive discussions" with Bain Capital regarding the sale of its majority stake in Kantar, which is currently valued at around $4bn.
The deal terms between WPP and AQuest have not been disclosed.