16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

WPP acquires Italian digital creative agency AQuest

AQuest joins WPP

WPP has acquired a majority stake in Italian technology-driven creative agency AQuest.

AQuest's expertise includes UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg. Based in Milan and Verona, it employs more than 70 people.

WPP said the deal was in line with its strategy "to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology".

The announcement follows WPP's confirmation this week that it is to sell its stake in Chime Communications as part of an effort to pay down its debt. It has also entered "exclusive discussions" with Bain Capital regarding the sale of its majority stake in Kantar, which is currently valued at around $4bn.

The deal terms between WPP and AQuest have not been disclosed.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.