Fresh Market Update will see the supermarket partner with ITV National Weather forecasts following the 6 pm news to bring viewers up to speed on six fruit, veg, meat and fish products.
The six-week campaign spans 24 distinct minute-long episodes created in partnership between ITV and Grey with the first in the series starring presenter Lucy Verasamy tucking into some Red Diamond strawberries.
An M&S spokesperson said: “We’re passionate about offering our customers great quality, seasonal fresh food at a trusted everyday value. We know all eyes are on the weather during the Summer and our partnership with ITV gives us a nightly window into the nation’s homes to tell the stories behind our delicious produce and meat.”
Simon Daglish, deputy managing director, ITV Commercial, added: “This brand new ITV Weather campaign is another great example of how the creative power of TV can be used to bring a brand to life.”
M&S revived its ‘food porn’ ads earlier this year to help cement its position at the upper end of the British supermarket food scale.