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Ryanair launches podcast travel series

Ryanair launches podcast travel series

Budget airline Ryanair has launched a new podcasttravel series, the latest addition to its Try Somewhere New travel content platform which seeks to entice holidaymakers to explore further afield.

Season one of the podcast features three 25-minute episodes fronted by TV presenter Julia Bradbury who reports on popular tourist destinations throughout Europe, with episode one focusing on Portugal, Spain and Norway.

This feeds into efforts by the airline to produce informative travel content and video guides for all of its destinations.

Ryanair’s Alejandra Ruiz said: “Our ‘Try Somewhere New’ platform also offers bespoke written and video travel guides, tips and advice for travelers looking to explore the cities, islands and regions across Ryanair’s network of destinations in Europe and beyond. Remember – don’t waste your summer indoors – get out and Try Somewhere New with Ryanair.”

The series will be shared on Ryanair’s social media channels and made available directly to travelers who book flights to any of the featured destinations.

Ryanair's newly invigorated promotional efforts extend to the sale of advertising space on boarding pases.