Lazada unveils new marketing solutions to help brands and sellers solve pain points

The offerings, called ‘super-solutions’, aims to transform these brands and sellers into ‘super e-businesses’.

Lazada has announced a series of products and services that aims to spur the growth of all its brands and sellers regardless of size to win the market share in the Asia Pacific region.

The offerings, called ‘super-solutions’, aims to transform these brands and sellers into ‘super e-businesses’, by resolving pain points they face in branding, marketing and sales.

Jing Yin, the group president of Lazada, tells The Drum that some of these pain points that brand and sellers are facing at the moment are low visibility, connecting their branding, marketing and sales together. He adds that they also find it hard to track their return of investments as they do not have a proper omnichannel strategy.

The ‘super-solutions’ includes a series of ‘super’ campaigns in which LazMall brands and sellers can choose to take part in to boost their brand image and better engage with customers through a new marketing solutions package and business advisor dashboard. It will also arm brands and sellers with near real-time information to help them make faster and better decisions to sell more effectively and efficiently.

In addition, there are also new tech tools like store decorator for brands and sellers to customise their storefronts to differentiate themselves on the Alibaba-owned platform. The ‘super-solutions’ will also make it easier for brands and sellers to open stores on LazMall as qualified merchants can use a new self-sign up feature through a simplified sign-up process.

This was announced by Pierre Poignant, the chief executive officer at Lazada at the inaugural LazMall Brands Future Forum, which gathered brands and sellers to discuss growth opportunities and technological advancements.

“No seller is too small to aspire, and no brand is too big to be a super e-business. That is why we are thrilled to roll out super-solutions to help our brands and sellers become nimbler in digitising their businesses and better reach customers,” said Poignant.

Lazada also formalised cooperation partnerships with 12 companies that will boost collaboration and strengthen their online retail presence. Called Joint Business Partnerships (JBP), these collaborations will enable brands to tap on Lazada’s industry-leading tech and logistics infrastructure, innovation and e-commerce expertise.

It also inked memorandums of understandings with electronics leaders Realm and Coocaa, while similar agreements will be signed over the next month with Danone, Estee Lauder, L’Oreal, Nestle, Philips, P&G, Unilever, Huawei and Xiaomi.

Lazada previously announced it will livestream a music concert on its app simultaneously across its six markets in the Asia Pacific region, as part of its 7th birthday celebrations.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.