Lazada has officially launched LazMall on its platform, where it will work with consumer brands to sell branded goods to customers.
LazMall is a spin-off Taobao’s Tmall, which is owned by Lazada’s parent company Alibaba. Brands like Estee Lauder, P&G, Apple, Samsung, L’Oreal and Danone are among a thousand international and local brands that have signed up to have an online shopfront in LazMall.
Keen to avoid the counterfeit goods scandals that have plagued Tmall and Taobao, Lazada stressed LazMall will only carry 100% authentic products, sell authentic and original branded products. It also promised that if customers were to receive non-authentic products, it will give them twice their money back.
The e-commerce company also unveiled a new shopping festival called 9.9 in South East Asia countries like Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
As part of the shopping festival, Lazada will encourage shoppers to use its app to play games like ‘Slash It’, where they can invite their friends to help ‘slash’ prices and ‘Shake It’, where customers can shake their mobile phones to win Lazada vouchers and discount codes.
“Lazada is constantly pushing the boundaries of e-commerce and innovating to redefine the shopping experience for both shoppers and brands. LazMall is the new way to shop and we are pulling out all the stops to help brands expand their reach and meet their customers’ evolving needs and preferences,” said Jing Yin, co-president, Lazada Group.
“We live in a time-starved world where there are many distractions screaming for our attention. What makes or breaks an e-commerce operation is its ability to continually engage its consumers so that they repeatedly return to purchase.”
Lazada, together with Shopee, Taobao and Qoo10 is also part of a 9.9 shopping festival call ShopFest, which is organised by a Shopback, a Singaporean e-commerce startup that promotes a cashback reward program.