Lazada to livestream birthday concert featuring Dua Lipa on its app
Consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will be able to watch the concert on the app.
Named “Super Party”, the concert will take place in Jakarta, Indonesia, on March 26 and will feature Grammy and Brit Awards winner Dua Lipa including a host of Asian celebrities.
Consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will be able to watch the concert on the Alibaba-owned platform app.
Lazada hopes that by blending shopping and entertainment, which it has nicknamed ‘shoppertainment’, shoppers can watch live streams and be entertained while shopping on the platform.
“We want to go beyond shopping and offer our consumers and fans, through our in-app live streaming capabilities, moments to cherish and remember,” said Mary Zhou, the chief marketing officer at Lazada.
“What better way to celebrate our 7th Birthday than with our fans, Dua Lipa, and the region’s most talented artistes who will be partying together at the concert and through our app.”
“We have always focused on introducing new experiences for our users. Backed by Alibaba’s tech expertise and infrastructure, we are extremely excited to combine our superior tech infrastructure and talent to revolutionise the way we and sellers interact with consumers via the Lazada app on an unprecedented scale.”