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US digital ad revenues up 22% to reach $26.2bn, reports IAB

Digital advertising revenues extended their remorseless ascent over the third quarter after jumping 22% over the third quarter t

Digital advertising revenues extended their ascent over the third quarter after jumping 22% (year over year) to hit $26.2bn.

The impressive figures were compiled by the Interactive Advertising Bureau (IAB) for their latest report and follow hot on the heels of record performances across the first half of the year.

Overall third-quarter digital spend increased by 20.6% versus the same period a year earlier, with marketers spending a cumulative $75.8bn over the course of the first nine months of 2018, a healthy 22% rise on the equivalent figure from a year earlier.

Sue Hogan, the IAB’s senior vice president, research and measurement, said: “2018 was a landmark year for US digital advertising. Brands continued their record-breaking investment in the marketplace in the third quarter. Last year saw significant growth in the OTT marketplace and in the direct-to-consumer brand ecosystem—contributing factors in digital’s successful Q3.”

The IAB’s Internet Advertising Revenue Report was independently prepared by PwC from a survey of the US' largest companies, with this data then extended to the overall market based on historic revenue market share.