BBDO New York was the most award-winning creative agency of 2018, The Drum's Big Won rankings can reveal.
The annual study analyses data from the world's major industry competitions – including D&AD, Cannes Lions, the Clios, The Drum Awards and more – to determine advertising's most successful companies and creatives.
The research encompassed 3,607 pieces of work devised by 1,721 agencies, 647 chief creative officers, 841 executive creative directors and 2,543 creative directors.
All this week, we are revealing 2018's most award-winning people, holding companies, networks and countries. Check out the 20 ads that won the most awards in 2018, the world's top talent and the 20 most award-winning agencies ranked in full below.
For the second year running, the top spot goes to a BBDO agency after Clemenger BBDO's success last year.
This time round it is BBDO New York, whose chief creative officer Greg Hahn said of the accolade: “I think 2018 was a year when a lot of agencies went through an identity crisis. What I’m most proud of BBDO for is being able to adapt to new ways of working, new business models, new platforms, new partnerships without ever forgetting what makes us who we are.”
Most-awarded creative agencies of 2018
|1||BBDO New York|
|2||McCann New York|
|3||Jung Von Matt AG|
|5||Ogilvy & Mather Chicago|
|8||Ogilvy & Mather Hong Kong|
|13||Grabarz & Partner, Hamburg|
|14||Adam & Eve/DDB|
|18||AlmapBBDO Sao Paulo|
|19||DDB Group Germany|
|20||DDB Group New Zealand|
You'll be able to see the rest of of the results of The Big Won as they're revealed each day this week here.