Which agencies & creatives won the most awards globally in advertising during 2017? The Drum's Big Won Rankings revealed

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By The Drum Team | Editorial

February 1, 2018 | 12 min read

The Drum has published a selection of highlights from The Drum’s Big Won Rankings, a report that uses global awards data to determine the most successful creatives and companies working in advertising.

The full report will be released on 19 February and will feature top agencies by region, top planners and more details on award winning creatives.

The research includes 4,586 separate pieces of work from 1,886 agencies and involved 737 executive creative directors, 387 chief creative officers, 2,279 creative directors, 411 creatives, 1,485 copywriters, 1,846 art directors, 214 planners and 731 designers.

The points total was made up of winners taken from a global array of the industry's top awards, including D&AD, Cannes Lions and the Clios, among many more.

Perhaps unsurprisingly, America was found the be the most successful country for total award wins which totaled 6026 points, followed by Australia with 2436 points and India scored 2248 points for the year. The United Kingdom came fourth with 2164 points and fifth was Brazil with 1960 points.

Below are lists of the winners and the number of points they accrued from their award wins throughout 2017.

Top 10 Networks

Agency Points
BBDO 3999
Ogilvy 2586
McCann 2532
DDB 1861
Publicis 1402
TBWA 1345
Leo Burnett 1299
JWT 1249
Y&R 1105
Grey 803

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Top Holding Companies

Company Points
Omnicom 7823
WPP 6150
IPG 3480
Publicis 3298
Dentsu Aegis 1413

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Top 10 countries for Creativity 2017

Country Points
United States 6132
Australia 2436
India 2248
United Kingdom 2198
Brazil 2050
Japan 1650
France 1596
Canada 1583
United Arab Emirates 1571
Spain 1449

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Top 10 Media Agency Networks

Network Points
Mindshare 168
OMD 151
PHD 115
Starcom 102
UM 68
Mediacom 64
Havas Media 61
MEC 43
Initiative 28
Zenith 6

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Top 10 Agencies for Creativity

Agency Location Points
Clemenger BBDO Melbourne, Australia 799
AlmapBBDO Sao Paulo, Brazil 601
BBDO New York, USA 518
McCann New York, USA 507
Betc Paris, France 430
ColensoBBDO Auckland, New Zealand 397
Dentsu Tokyo, Japan 397
ImpactBBDO Dubai, UAE 43
David Miami, USA 28
adam&eveDDB London, UK 309

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Top 10 most awarded Campaigns

Campaign Client Agency Points
Meet Graham Transport Accident Commission Clemenger BBDO Melbourne 533
Fearless Girl State Street Global Advisors McCann New York 308
Like my Addiction Addict Aide France Betc France Paris 212
The Refugee Nation Amnesty International Ogilvy New York 199
Hungerithm Mars Chocolate Australia Clemenger BBDO Melbourne 172
THE IMMUNITY CHARM Ministry of Public Health, Afghanistan McCann India 160
Evan Sandy Hook Promise USA BBDO New York 160
Made Possible by Melbourne University of Melbourne McCann Erickson Melbourne 159
Google Home of the Whopper Burger King David Miami USA 154
IKEA: Cook this Page IKEA Canada Leo Burnett Canada Toronto 147

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Top 10 Clients

Client Location Points
Transport Accident Commission Australia Australia 556
State Street Global Advisors United States 256
S.C.Johnson ~U.S.A. United States 228
DKSH Thailand Ltd. Thailand 211
Sagawa Shoyu Japan 209
AP Thailand Thailand 197
Twitter United States 188
Adidas India India 181
Donate Life America United States 179
Addict Aide France France 179

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Top 10 Chief Creative Officers

Rank Name Company Points
1 Ant Keogh Clemenger BBDO Melbourne Australia 736
2 Sean Bryan McCann New York USA 585
3 Eric Silver McCann New York USA 575
4 Luiz Sanches AlmapBBDO Brazil 413
5 Greg Hahn BBDO New York USA 388
6 David Lubars BBDO New York USA 366
7 Joe Sciarrotta Ogilvy & Mather Chicago USA 338
8 Stephane Xiberra Betc France 331
9 Joyce King Thomas McCann New York USA 310
10 Prasoon Joshi McCann India 275

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Top 10 Executive Creative Directors

Rank Name Company Points
1 Bruno Prosperi AlmapBBDO Brazil 470
2 Fadi Yaish Impact BBDO UAE 331
3 Ben Tollett adam&eveDDB UK 268
4 Richard Brim adam&eveDDB UK 263
=5 Matt Lawson McCann Erickson Melbourne Australia 254
=5 Paul Chan Cheil Worldwide Hong Kong 254
7 Nancy Hannon Ogilvy & Mather Chicago USA 242
8 Wisit Lumsiricharoenchoke Ogilvy Group Thailand 210
9 Jon Wagner Ogilvy New York USA 199
10 Saharath Sawadatikom CJ Worx Thailand 197

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Top 10 Creative Directors

Rank Name Company Points
=1 Evan Roberts Clemenger BBDO Melbourne Australia 752
=1 Stephen De Wolf Clemenger BBDO Melbourne Australia 752
=3 Benjamin Yung Jr AlmapBBDO Brazil 332
=3 Marcelo Nogueira AlmapBBDO Brazil 332
5 Pernil AlmapBBDO Brazil 312
6 Tom Murphy McCann New York US 308
7 Andre Gola AlmapBBDO Brazil 295
8 Bastien Baumann McCann New York US 243
=9 Mark Bruker Ogilvy & Mather Chicago USA 218
=9 Luissandro Del Gobbo Ogilvy & Mather Chicago USA 218

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Bespoke reports revealing insights about your agency’s performance are available on request. Please contact sam.scott@thedrum.com for more information.

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