After teasing us with a hint of Sex and the City’s Carrie Bradshaw, and a Jeff Bridges tweet that showed him as The Big Lebowski’s Dude, the two iconic characters are coming together for the Stella Artois Super Bowl spot.
The Dudeness and Bradshaw will grace TV screens across the country during the game, encouraging viewers to reach for a Stella instead of their “usual” drink to help end the global water crisis as part of the brand’s long-standing partnership with Water.org.
According to Water.org, 844 million people around the world are living without access to clean water, so Bridges is buckling up his jellies, and Sarah Jessica Parker is slipping into her Manolos, to show America how the simple act of ordering a Stella can help change this.
In the new commercial ‘Change Up the Usual,’ which is part of the brand’s larger ‘Pour it Forward’ campaign with Water.org, the two end up at the same restaurant, ordering Stellas rather than their signature drinks. At the start, we see Parker, dressed in high fashion as Bradshaw, entering the posh restaurant to the theme of Sex and the City. The host asks if she wants her usual cosmopolitan, to which she says “Nope, tonight I’ll have a Stella Artois.” Chaos breaks out as the staff scrambles to change her order. Then we see The Dude step in over broken dishes and saunter up to the bar. The bartender asks if he wants a White Russian, but he opts instead for a “Stella Ar-tose.” After yet another waitress drops her tray in shock, Bradshaw taps The Dude and says “good choice”, to which he replies “changing can do a little good.”
“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” Bridges said in a release. “What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact... and that’s something The Dude would abide, man.”
The spot, created by Mother New York, shows how easy it is to help transform someone’s life with access to clean water.
“What a joyful experience it’s been to collaborate with Stella Artois on bringing Carrie back for a good and important cause,” said Parker. “It is my hope that these two worlds colliding will inspire people everywhere to switch up their drink for a Stella and join us in helping end the global water crisis.”
For a limited time, every Stella Artois sold triggers a donation to Water.org to help provide access to clean water for someone in need.
“We know that the global water crisis isn’t an issue that one organization can solve alone. That’s why Stella Artois is partnering with Water.org to help raise awareness and provide an easy way for people everywhere to get involved,” said Lara Krug, vice-president of Stella Artois. “By pairing Stella Artois with iconic characters during the biggest beer-drinking moment of the year, we hope to inspire people nationwide to follow in The Dude’s and Carrie’s footsteps and choose Stella Artois. This Super Bowl, the simple act of changing up your usual drink will help Water.org change lives around the world.”