Date: Jan 2019
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We may not see the Sex and the City gals together again, but Carrie Bradshaw has returned briefly to help promote Stella Artois and’s ‘Pour it Forward’ campaign. co-founders Matt Damon and Gary White are rallying Americas to join the movement by choosing Stella Artois to help end the global water crisis – and they’re challenging some famous friends to spread the word, starting with Sarah Jessica Parker. ‘Pour it Forward’ is Stella Artois’ take on the goodwill ‘Pay it Forward’ trend, where enjoying a Stella Artois triggers a donation to to help provide access to clean water for someone living without it.

After teasing us with a hint of Sex and the City’s Carrie Bradshaw, and a Jeff Bridges tweet that showed him as The Big Lebowski’s Dude, the two iconic characters are coming together for the Stella Artois Super Bowl spot.

The Dudeness and Bradshaw will grace TV screens across the country during the game, encouraging viewers to reach for a Stella instead of their “usual” drink to help end the global water crisis as part of the brand’s long-standing partnership with

Stella Artois and are also debuting a new video featuring Damon, who shares how simple it is to help change someone’s life. A beer is slowly poured into a Stella Artois chalice, triggering adjacent images of taps turning on in the developing world to represent the impact this small action can have around the globe.


Agency: Mother New York

Clients: Stella Artois,

Post Production, Pour It Forward | & Stella Artois | Nice Shoes

Color: Lenny Mastrandrea

Flame: Russ Bigsby

AE: Jeff Kyle

Post Producers: Elizabeth Mitchell, Jason Farber