Stella Artois: Change up the Usual by Mother New York

After teasing us with a hint of Sex and the City’s Carrie Bradshaw, and a Jeff Bridges tweet that showed him as The Big Lebowski’s Dude, the two iconic characters are coming together for the Stella Artois Super Bowl spot.

The Dudeness and Bradshaw will grace TV screens across the country during the game, encouraging viewers to reach for a Stella instead of their “usual” drink to help end the global water crisis as part of the brand’s long-standing partnership with Water.org.

According to Water.org, 844 million people around the world are living without access to clean water, so Bridges is buckling up his jellies, and Sarah Jessica Parker is slipping into her Manolos, to show America how the simple act of ordering a Stella can help change this.

In the new commercial ‘Change Up The Usual,’ which is part of the brand’s larger ‘Pour it Forward’ campaign with Water.org, the two end up at the same restaurant, ordering Stellas rather than their signature drinks. At the start, we see Parker, dressed in high fashion as Bradshaw, entering the posh restaurant to the theme of Sex and the City. The host asks if she wants her usual cosmopolitan, to which she says “Nope, tonight I’ll have a Stella Artois.” Chaos breaks out as the staff scrambles to change her order. Then we see The Dude step in over broken dishes and saunter up to the bar. The bartender asks if he wants a White Russian, but he opts instead for a “Stella Ar-tose.” After yet another wait person drops her tray in shock, Bradshaw taps The Dude and says “good choice” to which he replies “changing can do a little good.”