Modern Marketing Barclays News

Barclays puts BBH on alert as it calls ad agency review

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By Rebecca Stewart | Trends Editor

January 10, 2019 | 3 min read

Barclays is set to review its advertising business after 17 years with BBH London, putting the multimillion pound account up for grabs.

BARCLAYS AD AGENCY REVIEW

The bank's advertising account is estimated to be worth £60m / Barclays

BBH won Barclays from Leagas Delaney without a pitch in 2001. Under its watch, the brand has run celebrity-fronted ads as well as spots designed to educate customers on digital banking and cybersecurity.

The news comes as Barclays continues to undergo a period of change internally, with longtime head of media Nicola Shepherd-Banks having departed in mid-2018 for AnalogFolk. She was replaced by Thomas Green, who formerly served as client director for WPP agency Maxus.

Following Shepherd-Bank's departure, Barclays switched up its media business last September; ending its three-year relationship with Maxus and moving planning and buying responsibilities to OMD.

Then after a surprise review last year the company's credit card unit, Barclaycard moved its ad business out of Iris and AKQA, appointing Droga5 as its lead creative agency.

The Drum has reached out to BBH and Barclays for further information on the media review.

This story is developing further coverage will follow.

Modern Marketing Barclays News

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