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Barclaycard Marketing

Barclaycard’s creative account goes to Droga5


By Jennifer Faull, Deputy Editor

July 31, 2018 | 2 min read

Barclaycard has moved its creative business out of Iris and AKQA after appointing Droga5 as its lead creative agency following a surprise review that began just two months ago.


Barclaycard creative account moved to Droga5

In May, Barclaycard issued a press release announcing that it was looking for a creative agency with “unparalleled creative capabilities.”

The Drum contacted Barclaycard for a statement on the decision. A spokesperson said: “we do not comment on agency reviews.”

Incumbents Iris and AKQA both declined to pitch for the lead creative business.

Iris was appointed to the direct marketing account in 2009 but increasingly managed more of the above the line work after BBH cut ties with brand in 2015.

Though Iris' last work, the ‘Start Today’ campaign, ran last September, Barclaycard’s most recent marketing campaign featuring The Muppets was created by AKQA.

AKQA will however continue to work with Barclaycard digital projects.

Barclaycard has not held a review of its agency partners for more than a decade but said it wanted to “consolidate agency relationships”.

It is also looking to map out a new brand strategy following the departure of chief marketing officer Katherine Whitton, who left in April after eight years with the company.

This week, Barclays' head of media departed the banking group to move agency-side, taking on the newly created role of associate managing partner at AnalogFolk.

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