Barclays' head of media has departed the banking group to move agency-side, taking on the newly created role of associate managing partner at AnalogFolk.
Nicola Shepherd-Banks has spent nearly a decade at Barclays, joining in 2008 as a digital marketing manager before rising to become head of media in 2013.
But she has been increasingly involved in the advertising agency sector after joining the board of MC&C – a new holding group model which last year secured £6.6m private equity funding – in January.
Further deepening her ties, the new role of associate managing partner at AnalogFolk London will see Shepherd-Banks oversee clients including Unilever, Dyson and PepsiCo.
With experience in building Barclays' in-house ad tech stack, she will also be involved in AnalogFolk’s data consulting arm AnalogFolk DNA. Effective immediately, she reports into managing partner Reeha Alder-Shah, who joined AnalogFolk in June 2017.
“Nicola is a true modern marketer; recognising the importance of insight and data to drive creative and innovative solutions for our clients,” said Alder-Shah.
“This is a key focus for us as we continue to work with progressive brands that are exploring the important business challenges in emerging media and technology - creating value for both people and brands.”