To do this the technology giant has opened a one-off pop up restaurant with a difference by harnessing the latest communications technology to link up diners with their far-flung counterparts half-way around the world.
Bookings are now closed for tables in both Dublin and Sydney for The Connected Restaurant which pairs the latest gadgets with a high-speed data connection to combine two halves of a table separated by over 17,000km.
While enjoying a traditional festive three-course dinners diners will be able to have their picture taken alongside virtual guests with a custom photo booth made possible by multiple high-definition cameras, targeted microphones and display screens.
Rory Hamilton, Boys+Girls executive creative director, commented: “A connected restaurant is a perfect way of bringing together families at Christmas, and also highlights Three and Samsung’s brand positioning of connectivity. There have been obstacles involved in creating this experience regarding the technology, and tackling time differences, but we have decided to make a virtue of this and have even injected humour into the experience as well!”
The split restaurant opens today with Boys+Girls following up their venture with a restaurant highlights reel on 17 December.
In April Boys + Girls named Robert Senior as non-executive chairman.