Irish advertising agency Boys and Girls has scored a coup with the appointment of respected advertising guru Robert Senior as non-executive chairman.
Coinciding with a major brand refresh to emphasise the agencies collaboration credentials with both clients and creatives.
Patrick Meade, partner and managing director at Boys and Girls said: “Robert’s views on creativity and the power of creative ideas are aligned with ours. He shares our passion for collaboration while his enthusiasm for the craft was very evident and contagious. Having his singular insights and perspective on our agency will be invaluable as Boys and Girls grows and develops to another level of success both in Ireland and internationally.”
Senior was a founder at Fallon London, growing the agencies global reach before going on to lead Saatchi & Saatchi. He said: “I’m delighted to be joining the Boys and Girls board as I was instantly drawn to their passion, creativity and independent spirit.”
In his career Senior has masterminded some memorable campaigns including bouncing 10,000 coloured balls down a San Francisco Street to promote Sony Bravia televisions and building a monster truck ice cream van.