KP Snacks has appointed Kevin McNair, formerly of Britvic, as its new marketing director.
McNair left Britvic, where he was Great Britain marketing director, earlier this year. There he handled brands including Robinsons and J2O and led the launch of Purdey’s and R Whites. Before that he held roles at Unilever and Whitbread.
He will take up the post on Monday (29 October) and replace Jeff Swan, who was promoted within the Intersnack Group to managing director of Largo Foods back in May.
McNair said: “I am thrilled to be joining KP Snacks. They have a great portfolio of brands, a fantastic culture where they really value their people, and their acquisition strategy highlighted their desire to drive their growth agenda even more. I cannot wait to get started.”
KP Snacks includes brands like McCoys, Hula Hoops, KP, Tyrrells, Butterkist and more.