Agency: WCRS
Client: KP Snacks
Date: Apr 2017
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McCoy’s – the UK’s number one ridged crisp – launches a TV campaign to promote its new ‘Chips’ range; the lovechild of the chip and the crisp. The novel variety features three moreish flavours – Sea Salted, Salt and Vinegar and Curry Sauce – inspired by the taste and texture of real chip shop chips.

The campaign, created by WCRS, is fronted by a 20” TV spot set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force.

The TV advert is accompanied by a subtitled social film, responding to the statistic that only 15% of people watch videos on Facebook or Twitter with sound. But, characteristically, Flavour takes subtitling to a whole new level and transforms the typically standard task into a knowingly high-octane, chip filled, world of mayhem.

The campaign will be further supported by an out-of-home campaign featuring the feathered protagonist, VOD and across McCoy’s’ social channels.


Billy Faithfull - Executive Creative Director - WCRS

Tian Murphy - Creative - WCRS

Charlie Gee - Creative - WCRS

Joseph Pawsey - Agency Producer - WCRS

Nosisa Majuqwana - Agency Producer - WCRS

Liz Boothby - Agency Producer - WCRS

Nick Fokes, Account Handling - WCRS

Rosa Stanley - Account Handling - WCRS

Phoebe Rees - Account Handling - WCRS

Olivia Stubbings - Planning - WCRS

Alex Willimott - Planning - WCRS

Dea-Marie Watson - PLanning - WCRS

Media Agency: Vizeum

Director: Daniel Kleinman

Animator: Lisbon

Production Company: Rattling Stick

Johnnie Frankel - Producer - Rattling Stick

Sound Design: Grand Central Recording Studio

Ben Leeves - Sound Engineer - Grand Central Recording Studio

Post-Production: Framestore

Helen Hughes - Post Producer - Framestore

Editing: Cut & Run

Julian Tranquille - Editor - Cut & Run

Artwork: PICS

Lewis Rowe - CGI artist - PICS

Simon Pickles - Retoucher - PICS

Producer: Keith Hall