KP Snacks: advert-body-3 by WCRS
- Location:
McCoy’s – the UK’s number one ridged crisp – launches a TV campaign to promote its new ‘Chips’ range; the lovechild of the chip and the crisp. The novel variety features three moreish flavours – Sea Salted, Salt and Vinegar and Curry Sauce – inspired by the taste and texture of real chip shop chips.
The campaign, created by WCRS, is fronted by a 20” TV spot set in a traditional fish and chip shop on sunny Brighton seafront, in which the protagonist Sarah receives a mysterious phone call from Flavour. As she picks up the famous golden receiver and tries the irresistible full-on flavour McCoy’s Chips, she soon realises the ominous eyeballing seagulls are after them in force.
The TV advert is accompanied by a subtitled social film, responding to the statistic that only 15% of people watch videos on Facebook or Twitter with sound. But, characteristically, Flavour takes subtitling to a whole new level and transforms the typically standard task into a knowingly high-octane, chip filled, world of mayhem.
The campaign will be further supported by an out-of-home campaign featuring the feathered protagonist, VOD and across McCoy’s’ social channels.
Credits
Billy Faithfull - Executive Creative Director - WCRS
Tian Murphy - Creative - WCRS
Charlie Gee - Creative - WCRS
Joseph Pawsey - Agency Producer - WCRS
Nosisa Majuqwana - Agency Producer - WCRS
Liz Boothby - Agency Producer - WCRS
Nick Fokes, Account Handling - WCRS
Rosa Stanley - Account Handling - WCRS
Phoebe Rees - Account Handling - WCRS
Olivia Stubbings - Planning - WCRS
Alex Willimott - Planning - WCRS
Dea-Marie Watson - PLanning - WCRS
Media Agency: Vizeum
Director: Daniel Kleinman
Animator: Lisbon
Production Company: Rattling Stick
Johnnie Frankel - Producer - Rattling Stick
Sound Design: Grand Central Recording Studio
Ben Leeves - Sound Engineer - Grand Central Recording Studio
Post-Production: Framestore
Helen Hughes - Post Producer - Framestore
Editing: Cut & Run
Julian Tranquille - Editor - Cut & Run
Artwork: PICS
Lewis Rowe - CGI artist - PICS
Simon Pickles - Retoucher - PICS
Producer: Keith Hall